Currently the Vice-President of Global Web Marketing at
Lenovo, the world's third largest PC manufacturer
and home of the famous Thinkpad brand of notebook
computers.
He was the founder of Forbes.com and directed Forbes' new media strategy from 1994 to 2000, when he joined McKinsey & Company to launch an online publication for the firm's e-commerce and
media industry clients. While at McKinsey, he was part of a team which
among other things, created one of the earliest secure proprietary
platforms for the creation, management and distribution of digital audio
and video over the Internet.
In 2002 and 2003 he was the managing director of a Swiss-based consortium of independent wealth advisors,
21i.net, setting the consortium's online strategy for its interactions with high net worth clients.
In May 2005, he joined IDG's CXO Media as VP/GM of CXO Online, assuming editorial, design, P&L, and strategic responsibility for cxo.com, cio.com, csoonline.com, cmomagazine.com and darwinmag.com. During his tenure at CXO, online revenues and traffic increased dramatically. CIO.com won the American Business Media 2006 Jesse Neal award for best website.
Churbuck's journalism career began as an intern at the Cape Cod Times, then as political editor and Massachusetts statehouse bureau chief for the Lawrence Eagle-Tribune where he covered the 1984 Presidential election. In 1985 he joined
PC Week, covering LANs, software, and launching
its business coverage before becoming its news editor in
1986.
He joined Forbes Magazine in 1988 as senior technology editor. His reporting has won several national awards, including: the Computer Press Association's Business Story of the Year, the National Association of Science Writer's story of the year, and two first-place awards in consecutive years in the Excellence in Technology Communications competition.
A pioneer in online publishing and community models, in 1995 he founded one of the most successful niche publishing concepts, Reel-Time, and continues to lead ongoing developments of that site. He was an early innovator in database publishing, online advertising, and sponsorship models, user interface design, and content management systems.
In 2004 he advised two startups: Foldera, a California-based web services company, advising the company on an ongoing basis on its press and web strategy as a member of its advisory board; the other a Massachusetts bio-tech, EOS, on business strategy, fund raising, and marketing. He assited in the writing of Multisourcing, on outsourcing strategy for a leading global technology research and consulting firm published by Harvard Business School Press in the fall of 2005.
His current projects include a book on the history of standards from ancient measurements of distance and time to ongoing developments in information technology. He is developing a new community publishing model using blogging tools interconnected by a central publisher. He blogs on online strategy and saltwater fly fishing.
Churbuck is married and has three children. His interests include sculling and cycling. In 1988 he wrote The Book of Rowing, a history of the sport of rowing which remains in print today.
last updated 3.24.06