Archive for February, 2006

Feb 19 2006

Test of Treo Photo Blog

Published by under General




A Picture Share!

Originally uploaded by dchurbuck.

This guy was standing in front of me in line for the plane to North Carolina. I liked how he tucked his ticket into his right boot. I think he was a rodeo rider.

This is also a test of getting photos from the Treo to Flickr.

One response so far

Feb 19 2006

Embarassing Days on the Job

Three years ago I worked for an entrepreneur from Liechtenstein who was the chairman of an international charity devoted to preventing drug abuse by children. He hosted the annual trustees meeting at his Italian villa on Lake Lugano — right on the border between Italy and Switzerland — and invited me to attend so I could present the organization’s annual report.
Porto Ceresio
The trustees were a pretty powerful group of people — the President of Colombia, an ex-Formula One race car driver, a McKinsey director, Nino Cerutti (the men’s fashion designer), and assorted European royals, including the head of the charity, the Queen of Sweden.Having never met royalty, I fretted beforehand about the proper form of address one used when greeting a queen. Your Majesty? Your Royal Highness?Anyway, the meeting was held, a nice lunch was enjoyed, and by-and-by the Queen had to leave to fly out of Milan back to Stockholm. Everyone lined up in the hallway of the villa to say good-bye — a reverse receiving line — and I took my place next to Nino Cerutti, who had correctly identified my suit as being one of his, pointing out that it was off-the-rack (I didn’t have the heart to tell him I stole it for $200 from Filene’s Basement).
Her Majesty, Queen Silvia of SwedenThe Queen’s bodyguards went outside to check out the security situation as she made her way down the line of guests and said her goodbyes. As the security guys passed in front of me I took a step back to get out of the way. The Queen was three people away, two people away, said goodbye to Nino Cerutti and air-kissed him on the cheeks three times, then took my hand in both of her’s, looked me in the eyes, and told me what a pleasure it had been to meet me.

I got ready to say, “Thank you, your Highness” but I noticed something was very wrong with my back. Right below my right shoulder blade. Wrong and getting wronger.

I had backed into a candle on an iron sconce and set myself ablaze.

I let go of the Queen’s hand, and started to disrobe. Quickly. The smell of burning wool filled the hallway.

“Are you alright?” asked the Queen as I threw my coat on the floor and stomped out the flames. Nino Cerutti slapped out the flames on my burning shirt. “Quite alright,” I managed to say. The woman to my right, the daughter of the President of Colombia, was horrified. Out of sympathy, or nerves, she started crying. The Queen consoled her and I took the opportunity to put the suit coat back on before my boss could see my thermonuclear lapse in etiquette.

“I think you need a new suit,” Mr. Cerutti said.

Nino Cerutti

“Hook me up, Nino,” I replied. He never did, even though it was a Nino Cerutti suit.
I spent the rest of the afternoon with my back to the wall. I still have pieces of the coat in the garage, serving as a bike chain degreaser as a reminder of my brush with royalty.

3 responses so far

Feb 19 2006

A-B Testing

This is old, but I’m blogging it so I can remember it:

ContentBiz 2005: Motley Fool and Optimost “Landing Page Tests Case Study” contentbiz05.jpg (by David Eckoff, guest blogger): I am attending the 5th Annual Selling Subscriptions to Internet Content Summit in New York this week, privileged to be co-blogging on-location with Dorian Benkoil. This is the first in a series of my reports covering the more interesting presentations from the conference.
Tuesday morning Greg Martz of Motley Fool and Mark Wachen of Optimost presented a case study on “Landing Page Tests – What worked and Failed Out of Dozens of Design and Copy Elements“.
Martz talked about how Motley Fool had been performing standard A-B tests on its landing pages to optimize the design and copy for maximum conversion. However, the A-B tests were very time consuming and limited in scope.
Seeking a better solution, Motley Fool turned to an approach called multivariable testing. What’s that about? It’s a method of testing multiple variables each having multiple values.
Working with Optimost, Motley Fool tested 13 variables, including page heading, headline, order of copy blocks, copy, offer presentation, submit buttons, guarantee language, etc. In total, 88 values were tested, including page headings, 16 headlines, 6 order layouts, etc.
Think you could test that manually? Think again. According to Optimost, with that number of variables and values, there are over 1 BILLION possible permutations!
The result of the initiative: 39.5% increase in clicks to the order page, and 36.4% increase in subscriptions. Whammy!
What advice did Martz and Wachen give the audience?
* Test everything, and everything against everything else. (Copy, offers, submit buttons, images, ordering, etc.)
* In the long term, multivariable testing is much more cost effective than traditional A-B testing.
* Need buy-in of tech and design teams, this is crucial to success. The key is to help the teams develop a culture of testing, instead of relying on gut instinct or a laundry list of best practices.
* Testing instructions: rinse and repeat. Not just a matter of keeping copy or design fresh. Until you get 100% conversion, you can do better!
In my next report, I’ll uncover the details presented by Stephen Wynkoop and Dr. Flint McLaughlin in “How An Optimized Subscription Path Increased Paid Subscribers 175%”.
de.thumbnail.photo.jpg Guest blogger DAVID ECKOFF is senior director at RealNetworks, where he leads business development for Real SuperPass. The opinions expressed in his guest blogging from the Subscription Summit are his own and not those of Real. You can reach David Eckoff by e-mailing davideckoff …at… gmail.com

2 responses so far

Feb 19 2006

Part II – My career as a forger

Published by under General,Personal

Continued from part one:
I found Abagnale through a few quotes he gave to some trade journal for the banking industry on check forgery. Seeing that he had a criminal record I decided I had to find him and find out what the real story was in check forging. He was running a consulting firm — essentially a “It Takes a Thief” play — scaring banks by telling them how people like himself had bilked them out of bazillions.

Frank Abegnale

I got him on the phone and right away he was one of those magic interviews that every reporter dreams of. Funny, well-spoken, a natural storyteller. His key point in how to run a check scam was that it wasn’t about technical perfection — indeed he claimed he could convince a bank teller to cash a dinner napkin if he needed to — but about confidence, the emphasis being on the “con” in confidence. It was all about the story behind the scam, not the instrument of forgery.

Abegnale talked for hours — we did the interview over three sessions. First he went into the technical details of bank routing codes and MICR encoding, the weird jetson font at the bottom of every check that tells the bank clearing scanner where to route the check for clearing through the Federal Reserve System.

What happens to a check is pretty fascinating. After it is deposited in a bank it is bundled up with all the rest of that bank’s checks and run through a MICR scanner. The MICR scanner routes the checks into piles which are then put on airplanes and sent to the appropriate Federal Reserve regional clearing system. Abagnale figured out that the first thing for a forger’s success is time — playing the time it takes for a bogus check to be deposited to the time it is flagged and confirmed as a forgery as time to make his getaway.

Abagnale walked me through a scam. He would hit a city, say Boston, and open literally 50 bank accounts at different banks using fake ID. He would open each account with $100 and let it sit there for a while.

Then he would go to the airport (anyone who has seen the movie knows how important airport scams were to Abagnale) and get ready to take a flight on, say Delta. He would buy a ticket, for cash, for a flight scheduled to leave in a couple hours. He’d catch a cup of coffee, and then buy a ticken on another airline to the same destination.

He’s return to the Delta counter, show them the new ticket, and demand his money back. The ticket agents would offer to give him a credit for another ticket, but he would flip out and demand the cash because he was travelling and needed the money, etc. etc.

Inevitably, after making enough of a stink, Abagnale would be given a Delta corporate check, cut right on the spot, and that was all he needed. He’d then do the pen and ink thing on check, or safety paper, buying a ream from a paper supplier claiming it was for printing certificates of merit for his Cub Scout Troop.

Just like in the movies, Abagnale would get logos for the company check and just transfer them onto the safety paper, using check writing equipment he picked up at bankruptcy auctions to make them look semi-official. Abagnale’s great insight was that no teller in the world knew what a real Delta airlines check looked like.

He would cut 50 checks for $5000 and deposit them into all of his pre-opened accounts, come back the next day, and convince the teller that he was moving out of town and needed cash, not a check, to empty his balance, taking advantage of Congresses’ decision to make it easier for you and me to get our money out of the banks. Timing was everything and Abagnale was a master of knowing when the bank would acknowledge his deposit, unaware that the Delta check was on its way to the Honolulu Federal Reserve instead of Atlanta. It took weeks before someone at Delta had the offending piece of paper on their desk and picked up the phone to call the FBI.

One after another, Abagnale would visit the banks and con the tellers into giving him cash.

And then it was catch me if you can.

I told Frank he should write a book.

He did.

Next — how I forged a check and got in trouble and got on the cover of Forbes.

2 responses so far

Feb 19 2006

Naked Conversation – Scoble & Israel

As I ready myself for a presentation on “community marketing” I ordered two copies of the book, Naked Conversations by Microsoft blogger Robert Scoble and tech PR guru Shel Israel. One for me, one for our CMO.

Seems like a no-brainer to dive into unrestricted corporate blogging and enter the conversation, but there will doubtlessly be pockets of resistance to overcome. This book is helping make the case. So far I am in as far as page 50 and it’s not too infantile, though it is, as all books must do, handshaking down like a modem to the slowest common denominator.

Naked Conversations

Also just finished IBM Redux, a good history of the Gerstner years at IBM. I have not read Gerstner’s own accounts, the Elephants Can’t Dance” book, but Garr’s book is a good yarn, one of the better corporate tales I’ve read.

IBM Redux

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Feb 18 2006

Theme issues

Published by under General

I installed the K2 theme and love it — except my sidebar is now displaying below my posts and my CSS knowledge is too retarded to fix the issue. Something to do with the div tags I guess. Apologies for the break in usability. At least I got to clean up things and have a WC3 verified page.

I need to essentially figure out where the sidebar.php is called into the index because the sidebar is happy in the archives.

9 responses so far

Feb 17 2006

it’s Friday. time for weekly treo post

Published by under General

I need to find out how to post photos to the blog from the phone. figure there must be a hack somewhere. right now there is a brobdinag in the line here at BWI for the Providence flight yakking up a storm about her dinner. the guy standing next to me has just asked me if I’ve seen the movie “Scanners” because he hopes her head will explode. I want to capture that Kodak moment should it occur.

One response so far

Feb 17 2006

Temporary theme issues

Published by under General

God I wish I had time to learn CSS. Where’s Bill Hall and Todd Borglund when I need them?

dc

2 responses so far

Feb 17 2006

My Past as a Forger

Published by under Personal

Put a couple beers in me and one of the stories I’ll always retell is the onea about how I forged a check and achieved instant fame and temporary fortune with a slip of the pen … err desktop publishing system.
This dip into the past — late 80s in fact — was brought to you by an email — one of a type I receive every so often, asking me: “How do you forge a check?”
I am not a pen-and-ink man, no master at clever forgery like the expert in The Great Escape who equips all the Allied prisoners with work permits and travel documents to help them through the Nazi system. No, I was just a fortunate criminal-manque who happened upon a good story.
It started after the 1988 SIGGRAPH (a convention of graphics geeks) at the Hynes Convention Center in Boston. Sam Whitmore, then the editor-in-chief of PC Week, came upstairs to the newsrooms from seeing a demonstration of the very first color photocopier, a Canon, and told the funny story of how the sales engineer asked the audience in the Canon booth if they had anything wanted to copy, thinking, perhaps, that someone would dredge a picture of the wife and kids out of the billfold. Sam produced a twenty dollar bill, which attracted some giggles. The demonstrator said, “We’re not supposed to do that, but what the heck.” and proceeded to run off a copy of the greenback in all its glory on the sucky waxy paper those first copiers used.
Skip forward a year to me as a green reporter at Forbes, where success and job security meant delivering a cover story every year. The editors were merciless. Every story idea pitched had to aspire to be a cover and I was running short on ideas. One day, short on ideas save for the usual one-page company profiles of mundane Route 128 mainframe software vendors, I was pushed to the edge by my editor, Bill Baldwin (now the EIC of Forbes) to come up with something big, something huge, something about technology that could carry a cover.
Desktop forgery, I said, Shamelessly ripping of Sam’s insight that color copiers were a counterfeiter’s best friend.
That got Baldwin’s attention. We talked over the idea, and it turned into a challenge, a double-dare, a “I-bet-you-can’t-forge-your-paycheck” kind of bet. I went for it, and for the next two months, my life was all about deceit.
First I had to do some reporting. Could I find a case that forgers were using desktop publishing systems (which were pretty crude by today’s standards) to forge checks and other documents? The Secret Service was no help whatsoever. In fact, one could say they were … secretive. FBI, same stonewall. No one was talking. So I sicced the Forbes research department onto the court dockets, looking for cases where someone was bagged using a PC to alter a document.
No luck. It was apparent there was no story, and where there is no story, a good reporter invents a story.
I decided to forge my paycheck.
This was before direct deposit, so every two weeks I got a check for about $2,000 which I detacked from the stub, walked to an ATM, and deposited. I decided to turn that check into a $20,000 check. I told Baldwin the plan, and he said, “If it clears, then you have a story.”
Okay, I was working on a lame Epson Equity II 8086 machine with a 286 accelerator card and a LIM Spec memory card that brought the RAM up to a whopping 4 megs. There was no way I was going to attach a scanner and laser printer to that rowboat anchor, so I had to seek out the weapon of choice for real graphics work. That meant ….
A Mac.
Having no Mac, and being allergic to them after four years working for the “News weekly of IBM Standard Computing” I went to Harvard Square, found a place that rented time on a Mac in a room full of Macs and started running my paycheck through a flat bed scanner. There being no privacy in the computer store, anybody sitting near me could see I was messing around with a financial instrument and attempting to change the numbers. Eventually, inevitably, the clerk came over.
“Hey man. You’ve got to leave. You can’t be doing that here.”
I went into my journalistic integrity speech, trying hard not to give away my story idea in the process. None of it worked, I was bounced, and back on the Red Line to Boston with a low res printout and a serious feeling of defeat.
Then I met Frank Abagnale. The guy Leonardo Di Caprio played in Catch Me if You Can.
to be continued….

3 responses so far

Feb 16 2006

there are days when I miss the W.E.L.L.

Published by under Community,Personal

The WELL Photo Gallery

Whole Earth ‘Lectronic Link. Where it all began for me online in 88 as dbuck. Home of the Savage User Interface — character based community run in some weird thing called PicoSpan. Deadheads dominated. Some serious characters: Tom Mandel, Howard Rheingold, Hinging, David Gans. The media salon before Salon bought the place.

The Web killed it, but what I learned about community, I learned at the WELL. Best thing ever to come through a PC into my face. The ultimate proto-Blog.

2 responses so far

Feb 16 2006

The Art of Creating a Community

Let the Good Times Roll–by Guy Kawasaki: The Art of Creating a Community

Some good insights from the master evangelist. I’ll follow with my insights on community management and getting the inmates to run the asylum.

Guy is doing great work with his blog. His post following this one is about how he blogs. Sounds a lot like the way I work — after 10 pm, TV on mute.

2 responses so far

Feb 15 2006

Blog Ad insertion engine

Published by under Advertising

Experimenting with Qumana and playing with the ad insertion engine — very cool system. I write a post in Qumana’s offline editor — a good thing in and of itself — and when I finish, I tag the post with Technorati tags, or I click the advertising button and get asked what the keywords are. Qumana searches its inventory, finds a match, inserts, and ta-da. Money for nothing, the clicks aren’t free.

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Feb 15 2006

Qumana Test

Published by under Technology

I’ve been looking for an off-line blogging tool, primarily because my Lenovo X41 has two browser keys which, if hit accidently, will shoot me off of the WordPress compose screen to the previous page, sometimes undoing an hour’s worth of blogging and sparing my dear readers from a 500 word ode to my favorite ball point pen or whatever drivel I feel like spewing onto glass.
This is a test post. More on Qumana after I decide whether I like it or not.Technorati Tags : ,
Powered By Qumana

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Feb 14 2006

On roadside memorials …

Published by under Weird

I’m waiting for some feckless shutterbug to publish a coffee table book of roadside shrines — those crosses that pop up alongside the interstate to mark the spot where some loved one breathed their last — and expect to immediately find it on the bargain table for $2.99. Heck, I’d write it myself except for the act of hauling over into the breakdown lane, popping on the emergency flashers, and risking my own life as the 18-wheelers whizz past just to take a picture of two pieces of wood, a garland of plastic flowers …

I first saw roadside shrines in Puerto Rico — apparently its part of the Hispanic culture to mark the tarmac where the bus plunged or the publico had its last chance power drive. Busy intersections and treacherous curves are veritable Arlington cemetaries, forests of white perpindicular planks that are more effective than Slippery When Wet signs for warning of dangers ahead.

About a decade ago they began to pop up around southeastern Massachusetts, primarily around New Bedford, a big Portugese-American enclave. Some local attorney had been taken away for offing some junkie hookers and dumping their bodies in the ditch (New Bedford is also the home of the infamous Big Dan’s Tavern, home of the pool table where the poor woman played by Jodie Foster in The Accused was raped) and I always wondered if some of the crosses were meant to memorialize his victims. Gruesome thought, but now that bucolic stretch from Wareham to Fall River is still creepy as can be thanks to the crosses.

It is strange to read a newspaper account of a particularly tragic car accident and then see, for years afterwards, the trio of little crosses that mark the spot where as wrong-way drunk wiped out a young family. And that’s the point. My father died in a head on crash on Route 130 in Mashpee just past the spot where the highway crosses under the approach path for the runway at Otis Airforce Base. I didn’t erect a cross. But I did seek the spot out the day after the accident, finding it by discovering the detritus and trash the EMTs had left behind by the roadside.

Roadside memorials went official after a state trooper was gunned down by a desperado on Route 3 in Kingston, right by where the old Howard Johnson’s stands by the muddy banks of the Jones River. It’s a big honking pink granite monument in memory of Trooper Mark Charbonnier. Apparently roadside memorials are illegal in many states, but the road crews always seem to mow carefully around them out of respect.

There are many resources about roadside memorials online. The most irreverent is PorkJerky.com — and therefore the funniest, or as the author says, “Funnier than a Retard on Fire.”

It contributes this image to the forthcoming coffee table book project:

There is a book on Amazon, Roadside Crosses in Contemporary Memorial Culture which will not be getting the One-Click treatment from me this evening.

As for my decision not to get out of my car to take pictures of memories, Mr. PorkJerky tells this cautionary tale:

Here’s the gist: Jeff Frolio, a cameraman for the ABC affiliate in Omaha (KETV 9) was getting some stock footage of dangerous intersections in the Omaha area. Can you see where this is heading? Well, it happened. As Jeff was walking back to the news van he gets plowed. And where did it occur? That’s right, at a dangerous intersection in the Omaha area. Specifically, 220th and West Center, exactly in front of the Wilkins and Alfrey memorial which moments early he was shooting. That intersection is so dangerous in fact, the driver who hit Frolio wasn’t charged with a thing.”

I should get onto more important things. Like using Mr. Jerky’s interactive build-your own memorial tool.

5 responses so far

Feb 14 2006

Foldera Completes Oversubscribed $8.5 Million Series B Offering, Following $2.0 Million Series A Offering Completed in August 2005

Published by under General,Technology

Foldera Completes Oversubscribed $8.5 Million Series B Offering, Following $2.0 Million Series A Offering Completed in August 2005

I advised these guys when they were Taskport back in the winter of 2004 out in Newport Beach. Very interesting approach to web services in the group collaboration space — using a “smart” folder approach to sort communications and activity automatically. The appeal is to the SMB market that can’t afford an internal Exchange or Notes implementation but which needs some group collab apps such as shared skeds, document sharing, IM, etc.. SMB is the bullseye right now in all IT services, and a custom fit for a web services play like Foldera.
The cost? Free. Total viral play. You sign up for an account and then invite colleagues, customers, friends to join in.

Upselling opportunities if the user needs more disk space, premium support, etc.. Today the company merged into EXSM, and is officially in the market. CEO Richard Lusk is a fireball, entrepreneur (OANDA.com and others). Beta accounts now being offered.

Full disclosure: I was compensated with shares in the company, now holding 45,000 shares, and sit on their advisory board. I made some introductions, helped with the business and marketing plans, and still do some spare-time communications work for them.

One response so far

Feb 13 2006

Out the door to Raleigh

Published by under Personal

All good snow days must come to an end, and so I unplug for the balance of the afternoon to make my snowy way to the Triangle of Research.

Things are heating up at work in a big way. So much for vaunted First Ninety Days. More like the first 90 minutes. Warp speed Mr. Sulu.

I dropped the Status gizmo in the right column when I upgraded to WP 2.0. Not that anybody cares.

2 responses so far

Feb 13 2006

Jaws author Peter Benchley dies

Published by under General

BBC NEWS | Americas | Jaws author Peter Benchley dies This man, and Spielberg, insured I would never swim in the ocean unless I was thrown in, fell in, or had my boat sink out from underneath me.


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Feb 12 2006

I love this PC Case

Published by under General

Creativemods.com PC Mods & More!Link thanks to BoingBoing picking up on Gizmodo. Who says PCs have to be beige boxes? Dang. This is a work of art.

PC case

One response so far

Feb 11 2006

My wife is getting a ride home for Valentines Day

Published by under Personal

Blizzard. A foot or more of snow is forecast. Wife and child arriving in Boston at 10 pm from Beijing via Newark. I wake Saturday morning, check status. The Flight is in the air but Boston leg cancelled. Wimps of Continental! I jump in car and drive 267 miles from Cape Cod to Newark. Sstarted snowing as soon as I arrived.

One hour until they land. Maybe we hit the road for home at 7, exactly when the storm is supposed to hit.

Will we be nailed on Rte. 95 or will we make it?

Anyway, when I asked the ladies at the airline how to let my wife know I was here after driving four hours from Mass. they asked: “Are there any more men like you up there?”

[update: We fled Newark at 7 pm, driving was on verge of atrocity status. Hunkered down for the long haul, images of the Donner Party meets Westport in my head. As soon as we cleared that post-apocalypse highway -- the Cross Bronx -- and crossed into halycon Greenwich, the snow ceased, the roads were clear and we sailed home to hearth, home, and dogs at 11 pm. Awoke to six inches and more on the way. NYC buddy says a foot on the ground and six more to come. I will not be travelling to the Research Triangle tomorrow -- snow day!]

3 responses so far

Feb 11 2006

Explaining del.icio.us to the uninitiated

Published by under Technology

The topic of tags came up yesterday and I could tell from the listener’s expression that I was treading into “so-what?” territory. I admit, whenever the dreaded taxonomy word comes up in conversation, I go MEGO (My Eye Glaze Over), a throwback from participating in an effort at a global management strategy firm to taxonomize its knowledge management system, a process that redefined Soviet Process, like none other I’ve ever seen*.

Taxonomy? The craft of stuffing dead animals? Tags? The things you cut off of new clothing? How to explain to someone the important of tagged content?:

The Analogy Approach: this one is fun. Make an analogy that won’t make the listener feel like a toddler, but at the same time won’t plunge them into semantics: A tagging system is like the Dewey Decimal system. It makes things easier to find.

Tags are categories, bins, slots, silos ….

The Outcome Approach: if you do a good job tagging then your stuff is easier to find, and the easier your stuff is to find, the more people will buy it or read it.

This appeals to the boss. Especially when you’re proposing to spend the company’s money developing a tagging/taxonomy project.

The Linneaus Approach: orders, families, genera, phyla … snore.

Pedantic. Wear a bowtie and horn-rimmed spectacles when adopting this approach.

The Metaphor Approach: the Man says that the object is a canine, specifically a dog, more specifically a terrier, most specifically a Yorkshire terrier. A user might call it a “Yappy Dog” or “Cute Dog.”

Once you get someone onboard the syllogism — tagging makes stuff easier to find, and easier to build relationshops between, and finding stuff means more people will buy or read it — then you need to introduce the dreaded del.icio.us effect.

Here’s my confession. I tag everything with del.icio.us and I still can’t find a reason to introduce it an noviate. Okay, folksonomies. It ain’t a Yorkshire Terrier, it’s a Yappy Dog, and if you call it a Yappy Dog, someone else looking for Yappy Dogs will find your del.icio.us tag and be directed to the right spot. Sort of like walking into the Modern Museum of Art, avoiding the docent, and asking any random museum goer where the “weird pictures” are.

I’m looking for help here in making the case that a tag-driven content management process — not the tool like Interwoven or Vignette — but the act of tagging, the discipline, the opening of content to be tagged by del.icio.us, the promotion of tag sharing, is a good and beneficial thing worth investing in. I know it, I sense it, I use it, and I live it, but in the end, like the question of when RSS will go mainstream, or the world adopt Firefox, or (insert your favorite improbable lost cause here) will win the World Series, how do you make the case that tags are fundamentally at the heart of a search-driven Internet?

I’ve tried handing out David Weinberger’s excellent issue of Release 1.0 (which informed most of my thinking), I pore through Matt McAllister’s blog (he is my personal patron saint of tag driven strategy), but I have yet to come up with the concise “aha!” elevator pitch to get the uninformed onto the bandwagon.

What’s the desired outcome? How to turn someone from an old-world browser into a new world tagger. I predict there will be a tagging breakthrough — but it will come from the browser, not from a service such as del.icio.us.

For a great screencast demo of del.icio.us, visit Jon Udell’s excellent screencast on the subject.

* Process, to quote the long forgotten columnist in The Industry Standard, is for people who step out of the shower to piss.

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