Mar 28 2006

Reading – what’s on the way – Metrics

Published by David Churbuck at 6:51 am under Metrics

I committed Amazonian self-abuse yesterday, ordering the following scintillating titles for my future edification.

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1 “Web Site Measurement Hacks : Tips & Tools to Help Optimize Your Online Business (Hacks)”
Eric Peterson; Paperback; $15.72

Sold by:Amazon.com

Shipping estimate for these items:  March 28, 2006
Delivery estimate:  March 31, 2006 - April 3, 2006

1 “Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business”
Eric Peterson; Paperback; $37.77

Sold by:Amazon.com

Shipping estimate for these items:  March 29, 2006
Delivery estimate:  March 31, 2006 - April 4, 2006

1 “Search Analytics : A Guide to Analyzing and Optimizing Website Search Engines”
Hurol Inan; Paperback; $19.99

Sold by:Amazon.com

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My question is this: how did an English major wind up in a profession obsessed with “metrics?” This is my version of hell on earth. I need to take my pants off to count to twenty-one and now I am living in Excel.

2 responses so far

2 Responses to “Reading – what’s on the way – Metrics”

  1. # Judahon 28 Mar 2006 at 4:35 pm

    Oh C’mon! It’s fun stuff! I’m an English major too and I _dig_ it.

    I met that cat Eric Peterson last week at an sheeshy event in Boston. He’s a former micologist (read mushroom farmer) from Oregon, currently VP Strategic Services at Visual Sciences. His books are very informative, and I am a big fan of the Web Measurement Hacks book.

    So Mr English major and Mr Micology major now weave webs and nobody even studied entymology.

  2. # Christopher Murrayon 28 Mar 2006 at 9:42 pm

    Personally, I take my pants off to count to 23 … on a good day, 24. I’m getting dizzy with metrics and modelling … common sense sometimes works too …

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