Comments on: Chinese Site Design and Display Ad Models http://www.churbuck.com/wordpress/2006/05/chinese-site-design-and-display-ad-models/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Orchis Tower » Blog Archive » “When scarcity is the norm, complexity seems valuable.” http://www.churbuck.com/wordpress/2006/05/chinese-site-design-and-display-ad-models/comment-page-1/#comment-665706 Orchis Tower » Blog Archive » “When scarcity is the norm, complexity seems valuable.” Mon, 01 Dec 2008 16:01:10 +0000 http://www.churbuck.com/wordpress/?p=540#comment-665706 [...] next contributor to the discussion is a former IDG employee who dryly notices that the chinese IDG websites “were kicking ass in terms of traffic and money and not [...] [...] next contributor to the discussion is a former IDG employee who dryly notices that the chinese IDG websites “were kicking ass in terms of traffic and money and not [...]

]]> By: Design Perspectives from East Asia http://www.churbuck.com/wordpress/2006/05/chinese-site-design-and-display-ad-models/comment-page-1/#comment-465851 Design Perspectives from East Asia Fri, 30 May 2008 07:50:42 +0000 http://www.churbuck.com/wordpress/?p=540#comment-465851 [...] It turns out a lot of other people are thinking the same thing. Different theories for why there is this marked difference are abundant, ranging from the influence of Buddhist principles whereby “strong and rich colour, density, and opulent presentation symbolize happiness and wealth”, otherwise termed the ‘aesthetics of abundance’, to different advertising models and the way in which people read/scan different languages. It seems no one has a definitive answer which means there’s definitely room for research here. [...] [...] It turns out a lot of other people are thinking the same thing. Different theories for why there is this marked difference are abundant, ranging from the influence of Buddhist principles whereby “strong and rich colour, density, and opulent presentation symbolize happiness and wealth”, otherwise termed the ‘aesthetics of abundance’, to different advertising models and the way in which people read/scan different languages. It seems no one has a definitive answer which means there’s definitely room for research here. [...]

]]> By: Tom Melcher http://www.churbuck.com/wordpress/2006/05/chinese-site-design-and-display-ad-models/comment-page-1/#comment-456256 Tom Melcher Mon, 26 May 2008 21:47:33 +0000 http://www.churbuck.com/wordpress/?p=540#comment-456256 Thanks for this post! I didn't know you had written this when I wrote about the same issue: http://www.melcherruwart.com/2008/05/26/why-do-most-chinese-sites-look-like-crap/. I'd love to find more poeple who are interested in this issue. Thanks for this post! I didn’t know you had written this when I wrote about the same issue: http://www.melcherruwart.com/2008/05/26/why-do-most-chinese-sites-look-like-crap/. I’d love to find more poeple who are interested in this issue.

]]> By: Random Stuff that Matters » Blog Archive » Website design in China http://www.churbuck.com/wordpress/2006/05/chinese-site-design-and-display-ad-models/comment-page-1/#comment-213927 Random Stuff that Matters » Blog Archive » Website design in China Mon, 01 Oct 2007 00:04:26 +0000 http://www.churbuck.com/wordpress/?p=540#comment-213927 [...] After mentioning this to a friend, she gave me links to a few blogposts (here, and here) that referenced an academic study by Hans-Jürgen Bucher about how Chinese use the internet, and whether there is a “Chinese Internet”. He talks briefly about the discourse around the internet within China, how it is mostly used for fun (gaming, chatting) and how it is often mentioned as a menace to the young - the new opium (certainly I remember reading stories in the newspaper when I lived there, about girls who traveled to another city to meet their online love, and were abused, or of people spending forty hours straight in internet cafes, etc). He also looks at the design aesthetics, how Chinese both have the concept of “aesthetics of abundance” and “aesthetics of emptiness”: In Chinese culture we can find two different kinds of aesthetical systems: the “aesthetics of abundance” and the “aesthetics of emptiness” (see Pohl 2004). Websites in China are usually designed along the principles of the “aesthetics of abundance” which refers to the Chinese popular culture and what can be seen in New Years pictures, calendars or paintings on dishes. The “aesthetics of emptiness” is part of the Chinese high culture and heavily influence by Zen and Chan Buddhism. The principles of this kind of aesthetics did not influence web design up to now in a significant way. The attractiveness of the “aesthetics of abundance” not only relies on its integration into popular culture but also on its symbolic meanings: strong and rich colour, density, and opulent presentation symbolize happiness and wealth. [...] [...] After mentioning this to a friend, she gave me links to a few blogposts (here, and here) that referenced an academic study by Hans-Jürgen Bucher about how Chinese use the internet, and whether there is a “Chinese Internet”. He talks briefly about the discourse around the internet within China, how it is mostly used for fun (gaming, chatting) and how it is often mentioned as a menace to the young – the new opium (certainly I remember reading stories in the newspaper when I lived there, about girls who traveled to another city to meet their online love, and were abused, or of people spending forty hours straight in internet cafes, etc). He also looks at the design aesthetics, how Chinese both have the concept of “aesthetics of abundance” and “aesthetics of emptiness”: In Chinese culture we can find two different kinds of aesthetical systems: the “aesthetics of abundance” and the “aesthetics of emptiness” (see Pohl 2004). Websites in China are usually designed along the principles of the “aesthetics of abundance” which refers to the Chinese popular culture and what can be seen in New Years pictures, calendars or paintings on dishes. The “aesthetics of emptiness” is part of the Chinese high culture and heavily influence by Zen and Chan Buddhism. The principles of this kind of aesthetics did not influence web design up to now in a significant way. The attractiveness of the “aesthetics of abundance” not only relies on its integration into popular culture but also on its symbolic meanings: strong and rich colour, density, and opulent presentation symbolize happiness and wealth. [...]

]]> By: Rene Patnode http://www.churbuck.com/wordpress/2006/05/chinese-site-design-and-display-ad-models/comment-page-1/#comment-76671 Rene Patnode Thu, 05 Apr 2007 23:25:04 +0000 http://www.churbuck.com/wordpress/?p=540#comment-76671 Despite your self-proclaimed relative unfamiliarity with China, your comments are spot on. Quick note about iPods: despite the fact that they are uncommon (probably due to cost), iPods are, like in the US, quite the status symbol. I don't think it's an exaggeration to say that any familiarity that the Chinese have with the Apple brand (called Pingguo here... literally “Apple") stems from the iPod as I have seen scant few Apple computers. Despite your self-proclaimed relative unfamiliarity with China, your comments are spot on.

Quick note about iPods: despite the fact that they are uncommon (probably due to cost), iPods are, like in the US, quite the status symbol. I don’t think it’s an exaggeration to say that any familiarity that the Chinese have with the Apple brand (called Pingguo here… literally “Apple”) stems from the iPod as I have seen scant few Apple computers.

]]> By: Juan deFuca http://www.churbuck.com/wordpress/2006/05/chinese-site-design-and-display-ad-models/comment-page-1/#comment-4426 Juan deFuca Wed, 03 May 2006 06:03:06 +0000 http://www.churbuck.com/wordpress/?p=540#comment-4426 Mein Gott! herr Churbucky, this is an incredible post. You must be exhauted, Dave, but your observational and logic powers are as great as ever. Thanks for the great posts on China. i've learned a lot. Best jimF<!-- X-spaminator-strike: whitelist, -3 --><!-- X-spaminator-passed: IP check --><!-- X-spaminator-passed: email check --><!-- X-spaminator-passed: author check --><!-- X-spaminator-strike: empty field - author url, 1 --><!-- X-spaminator-passed: author url --><!-- X-spaminator-passed: comment body --> Mein Gott! herr Churbucky, this is an incredible post.
You must be exhauted, Dave, but your observational and logic powers are as great as ever.
Thanks for the great posts on China. i’ve learned a lot.
Best
jimF

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