Aug 31 2006

9 Ways for Newspapers to Improve Their Websites » The Bivings Report

Published by at 12:16 pm under Journalism

9 Ways for Newspapers to Improve Their Websites » The Bivings Report

This is the discovery of the day. Incredibly simple and blunt recommendations on how to bring a newspaper’s website up to date. My favorites are show who’s blogging the stories, and second, kill off registration, the last bastion of publisher stupidity.

“We took a long look at the features U.S. newspapers include on their websites a few weeks back. In doing the research, we spent more time than is healthy looking at these things. So we figured we’d use this new found expertise for good and offer the newspaper industry some unsolicited advice on how to improve their websites.

Found this via the Romensko daily email.

One response so far

One Response to “9 Ways for Newspapers to Improve Their Websites » The Bivings Report”

  1. # From_The_Cone_of_Silenceon 31 Aug 2006 at 1:28 pm

    Right on the money, and destined to be roundly ignored just as Steve Yelvington’s list from last year, and Steve Outing’s from a few months before that. The most telling bit about newspapers was the post (also via Romenesko) about K-R’s divestiture from the Akron Beacon entitle “Beacon Massacre”.

    “The problem was that if they didn’t get visible results in two months, they’d just kill it,” Wilson says. “After two months, they’d always say, ‘Oh! It’s not working! We quit!’ It was suicidal.”

    http://www.clevescene.com/Issues/2006-08-30/news/news2_full.html

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