Comments on: Blog marketing and measurement

By: ynot

ynot — Mon, 25 Sep 2006 01:15:40 +0000

David,
Good to know that we actually have a Design blog for lenovo! I have been wondering about this for a long time, especailly when Dell is moving in (to China) with their Direct2Dell blog. (Just announced Chinese version last week).

Corp. Blog is really a great 2 ways communication and new age marketing. Let’s hope we can really get some traffic and attention.

Feel free to contact me if you have more news on this.

Great work and thanks.

By: tecosystems

tecosystems — Tue, 19 Sep 2006 17:35:19 +0000

A Word on Comments

Whenever I speak to folks that blog these days, it seems, people are concerned about the dearth of commentary on their blogs. Even a couple of people I know with substantial traffic numbers are lamenting the lack of external commentary….

By: Vario Creative Blog » Analytics, Metrics and Goat Entrails

Vario Creative Blog » Analytics, Metrics and Goat Entrails — Sat, 16 Sep 2006 14:54:22 +0000

[...] In the past week, I’ve spent a lot of time ripping apart Site Traffic Statistics, as well as planning metrics packages for a new site. Strangely enough, both David Churbuck (formerly of Forbes.com and V.P. of Internet Marketing at Lenovo) and Chris Murray (former Director of Technology at CXO Media) both blogged about metrics. Here’s my take on why analytics are important to all site owners, and why conversely you should not allow yourself to get bogged down in the details. [...]

By: Esteban

Esteban — Sat, 16 Sep 2006 02:17:22 +0000

Well I’m one of 24 firefox live bookmarkers. As a matter of fact I have well over 30 blogs live bookmarked (out of a total 100 sites bookmarked this way, spanning from newspapers to science magazines going through all Yahoo groups I moderate -not the ones I subscribe I already get mail for those). I could probably write a whole article on why RSS feeds are the best thing since candy bars. I probably will (back at my home blog)

Being the same type of assorted compulsive writer (although lacking your writing skills) I don’t care much about statistics on my blog -partialy a lie, since I do like being read, I don’t care enough to try and drive traffic- but I’m about to try and kick off some experiments to see if they get lucky with traffic.

Word of mouth is definetely the best way to get a hype around a blog. It’s exponential, if you link me I get part of your readers, then they might link me themselves (if it’s worth it) and so on. Technocraty and the like also drive a fair ammount of traffic, once your linked enough from other places.

Finaly comments are something I particularly like. I usually try to write leaving open doors to feedback since I’m more than aware that different points of view are the “path to enlightment”.

I’m eager to find out what you have to say about what your “instincts tells you is cool and uncool in building an audience”.

By: Christopher Murray

Christopher Murray — Fri, 15 Sep 2006 22:03:43 +0000

Hrrm. Why all the sudden do I feel crass for blogging about Google Analytics and FeedBurner usage on my site ?

By: Cahill

Cahill — Fri, 15 Sep 2006 21:26:33 +0000

I just finished a discussion on this very matter. To me, stats and success in blogs must inevitably come down to the seat of the pants call. Listening to the true traffic gurus leaves my head spinning as they attempt to interpret goat entrails. The truth is you can bend the reams of stats to the point that they justify virtually anything. With content sites, to my mind, the measure of success often comes down to dollars. Blogs are that perennial horse of a different color. For most the goal is something else, from ego, to creating professional prestige or in some cases to just satisfy the writing monkey on their back. With blogs,at the end of the day, success is what you want it to be.