Comments on: RED HERRING | Lenovo Compiles NBA Stats http://www.churbuck.com/wordpress/2006/10/red-herring-lenovo-compiles-nba-stats/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim http://www.churbuck.com/wordpress/2006/10/red-herring-lenovo-compiles-nba-stats/comment-page-1/#comment-20022 Tim Tue, 24 Oct 2006 15:03:59 +0000 http://www.churbuck.com/wordpress/?p=819#comment-20022 These stats are a great "2.0" version of the type of analysis that are coming to sports these days...here is an example of plus minus stats for the Celtics by player (you can also look at various 5 man units). http://www.82games.com/0506/0506BOS1.HTM I am glad to see that Lenovo is partnering with the NBA for this....it would be interesting to see how a sponsorship within www.82games.com would do as this is where many of the forward thinkers on this type of analysis have been getting this data for a few years. In this case, is reaching the mass audience watching TV and seeing the brand connection more or less valuable than reaching the niche audience passionate about that topic in more context with a more substantial message? My guess is that the scale and PR value of the NBA deal would win out....but worth thinking about. These stats are a great “2.0″ version of the type of analysis that are coming to sports these days…here is an example of plus minus stats for the Celtics by player (you can also look at various 5 man units). http://www.82games.com/0506/0506BOS1.HTM

I am glad to see that Lenovo is partnering with the NBA for this….it would be interesting to see how a sponsorship within http://www.82games.com would do as this is where many of the forward thinkers on this type of analysis have been getting this data for a few years.

In this case, is reaching the mass audience watching TV and seeing the brand connection more or less valuable than reaching the niche audience passionate about that topic in more context with a more substantial message?

My guess is that the scale and PR value of the NBA deal would win out….but worth thinking about.

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