Nov 02 2006

James Governor’s MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)

Published by David Churbuck at 7:34 am under Interactive Marketing

James Governor’s MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)

“Is a blog just a publishing tool? If so, would anyone ask how tech companies deal with people that use pens? I am not being facetious. Just trying to parse the issues.”

An excellent overview of how three companies are approaching blogger relations — SAP, Oracle and Adobe — by James Governor at Redmonk.

One response so far

One Response to “James Governor’s MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)”

  1. # The Net-Savvy Executiveon 02 Nov 2006 at 4:49 pm

    Responding to bloggers

    Have you thought about how your company should deal with bloggers? We’ve seen how an issue that starts on a blog can become front-page news, so I hope you don’t think that ignoring blogs is a good strategy. So, before…

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