Comments on: The End Of The Page View http://www.churbuck.com/wordpress/2006/12/the-end-of-the-page-view/ Commentary on media, technology, marketing and clamming strategies Wed, 17 Mar 2010 15:04:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ding dong, the page view is dead at Churbuck.com http://www.churbuck.com/wordpress/2006/12/the-end-of-the-page-view/comment-page-1/#comment-152640 Ding dong, the page view is dead at Churbuck.com Wed, 11 Jul 2007 05:22:25 +0000 http://www.churbuck.com/wordpress/?p=947#comment-152640 [...] I posted on this a while back, arguing that Ajax and other page-cache models were making the Web 1.0 model of page-by-page sessions irrelevant. Expect to see some sites rail against this decision, and don’t expect the IAB (Internet Advertising Bureau) to make a move anytime soon.  Here’s the pdf of the Nielsen-Netratings release. [...] [...] I posted on this a while back, arguing that Ajax and other page-cache models were making the Web 1.0 model of page-by-page sessions irrelevant. Expect to see some sites rail against this decision, and don’t expect the IAB (Internet Advertising Bureau) to make a move anytime soon.  Here’s the pdf of the Nielsen-Netratings release. [...]

]]> By: Judah http://www.churbuck.com/wordpress/2006/12/the-end-of-the-page-view/comment-page-1/#comment-32310 Judah Thu, 28 Dec 2006 17:00:22 +0000 http://www.churbuck.com/wordpress/?p=947#comment-32310 yahoo's chief of insights blogged about the "death of a page view" a week or so ago. it's the new rage. it's a bit of necessary noise about something fairly straightforward: data model extensions and extensible schemas. actions/events subordinate to the page view, impacting the visit, clickstream and so on. call 'em what you will: web 2.0 metrics, engagement metrics, attention metrics... such measurements help qualify audience (and drive operations and strategy). perhaps the reason this is problematic talking point, beyond evolution of the internet, is that SaaS vendors often provide efficiency over flexibility. data persistence has an infrastructure cost, and some of those SaaS tools are so rigid, it costs mo' money to make them barf up XML, let alone extend their fact table, add your own dimensions, or amend the schema to track Web 3.14159. yahoo’s chief of insights blogged about the “death of a page view” a week or so ago. it’s the new rage.

it’s a bit of necessary noise about something fairly straightforward: data model extensions and extensible schemas. actions/events subordinate to the page view, impacting the visit, clickstream and so on. call ‘em what you will: web 2.0 metrics, engagement metrics, attention metrics… such measurements help qualify audience (and drive operations and strategy).

perhaps the reason this is problematic talking point, beyond evolution of the internet, is that SaaS vendors often provide efficiency over flexibility. data persistence has an infrastructure cost, and some of those SaaS tools are so rigid, it costs mo’ money to make them barf up XML, let alone extend their fact table, add your own dimensions, or amend the schema to track Web 3.14159.

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