Comments on: The Sponsorship Model for Bloggers http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/ Commentary on media, technology, marketing and clamming strategies Sat, 13 Mar 2010 01:08:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Joey Stewart http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/comment-page-1/#comment-49518 Joey Stewart Thu, 22 Feb 2007 00:20:42 +0000 http://www.churbuck.com/wordpress/?p=1025#comment-49518 Here's an interesting sponsorship model www.mifidpodcast.com which focuses on some new Euro Banking regulation. Not a blog as such but close. This suggests to me that those blogs that attract a certain niche of reader could attract serious sponsorship money to them. Let's hypothesize that you had a blog that was read by just 1000 buyers and influentials of a very specific area of banking technology. Then vendors selling solutions would be natural sponsors. Perhaps those blogs that have evolved and have 250,000 readers are more difficult for a sponsor to evaluate and that results in no sponsorship. B2C has many outlets in the broadcast medium. B2B is not well served by broadcast at all, so nanocast sponsored models like that above are probably far better. Here’s an interesting sponsorship model http://www.mifidpodcast.com which focuses on some new Euro Banking regulation. Not a blog as such but close.

This suggests to me that those blogs that attract a certain niche of reader could attract serious sponsorship money to them. Let’s hypothesize that you had a blog that was read by just 1000 buyers and influentials of a very specific area of banking technology. Then vendors selling solutions would be natural sponsors.

Perhaps those blogs that have evolved and have 250,000 readers are more difficult for a sponsor to evaluate and that results in no sponsorship. B2C has many outlets in the broadcast medium. B2B is not well served by broadcast at all, so nanocast sponsored models like that above are probably far better.

]]> By: Kristasphere http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/comment-page-1/#comment-42735 Kristasphere Sun, 04 Feb 2007 20:55:06 +0000 http://www.churbuck.com/wordpress/?p=1025#comment-42735 Well you shot down my first thought,Federated Media. When I read Guy Kawasaki's post that he only clocks two grand a month or so from adsense,I didn't feel so bad about my paltry earnings. I think blogs may end up running you tube commercials or being sold completely to make the money you are talking about here. Hate it or love it, the gossip blog Perez Hilton.com makes his money via ad placements, and has come out from behind his blog to be a celeb and fashion world darling as well. Go Bears! Well you shot down my first thought,Federated Media. When I read Guy Kawasaki’s post that he only clocks two grand a month or so from adsense,I didn’t feel so bad about my paltry earnings. I think blogs may end up running you tube commercials or being sold completely to make the money you are talking about here. Hate it or love it, the gossip blog Perez Hilton.com makes his money via ad placements, and has come out from behind his blog to be a celeb and fashion world darling as well.

Go Bears!

]]> By: stephen o'grady http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/comment-page-1/#comment-42715 stephen o'grady Sun, 04 Feb 2007 19:25:17 +0000 http://www.churbuck.com/wordpress/?p=1025#comment-42715 this is definitely a subject near and dear to us at RedMonk, as this is somewhat similar to our own model. our "sponsors," such as they are, receive tangible traditional services in return for payment - consulting hours, press services, and so on - but ultimately they're "sponsoring" free content for the variety of communities we serve. i'm not sure what the reception has been for your blogger friend, but we're finding that concept very difficult for some clients to grasp. even when we're simply trying to give them additional public credit for something they've *already* paid for. i'm less pessimistic about the long term outlook here, given that the medium is quickly proving to be one of choice for even the mainstream, but in the short term the average would-be sponsor is having a tough time making the leap of faith. in our experience, anyway. best of luck to your advisee, and let us know if there's anything we can do to help. this is definitely a subject near and dear to us at RedMonk, as this is somewhat similar to our own model. our “sponsors,” such as they are, receive tangible traditional services in return for payment – consulting hours, press services, and so on – but ultimately they’re “sponsoring” free content for the variety of communities we serve.

i’m not sure what the reception has been for your blogger friend, but we’re finding that concept very difficult for some clients to grasp. even when we’re simply trying to give them additional public credit for something they’ve *already* paid for.

i’m less pessimistic about the long term outlook here, given that the medium is quickly proving to be one of choice for even the mainstream, but in the short term the average would-be sponsor is having a tough time making the leap of faith.

in our experience, anyway. best of luck to your advisee, and let us know if there’s anything we can do to help.

]]> By: hazen http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/comment-page-1/#comment-42689 hazen Sun, 04 Feb 2007 18:15:05 +0000 http://www.churbuck.com/wordpress/?p=1025#comment-42689 damn, i need to start working on ways to get more 'the Diary' more page views so I can quit my day job. I'm guessing stories posted from my chihuahua isn't what sponsers are looking for. Not sure what the right answer is, but you've given me something to ponder today. hazen damn, i need to start working on ways to get more ‘the Diary’ more page views so I can quit my day job. I’m guessing stories posted from my chihuahua isn’t what sponsers are looking for. Not sure what the right answer is, but you’ve given me something to ponder today.

hazen

]]> By: site admin http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/comment-page-1/#comment-42661 site admin Sun, 04 Feb 2007 16:29:51 +0000 http://www.churbuck.com/wordpress/?p=1025#comment-42661 So let's call it the PBS model (not to be confused with the "NPR Model" where the blogger or publisher asks for PayPal donations) where big marketers put up some serious cake for an exclusive ownership and take whatever traffic comes there way as a side benefit, not the main benefit. So let’s call it the PBS model (not to be confused with the “NPR Model” where the blogger or publisher asks for PayPal donations) where big marketers put up some serious cake for an exclusive ownership and take whatever traffic comes there way as a side benefit, not the main benefit.

]]> By: Cahill http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/comment-page-1/#comment-42655 Cahill Sun, 04 Feb 2007 16:09:09 +0000 http://www.churbuck.com/wordpress/?p=1025#comment-42655 Great post - and YES! I surmise there are people in the niche that should see sponsorship of her blog as an affinity buy, well worth putting their name on regardless of what she's got to say. That belies our experience with RT - where we really should have had industry heavyweights throwing money at us. Is this something she's going to really need to sell (or have someone competent sell for her)? We whine day in and day out, from both sides of the fence that the pageview model is broken, that cpm and cpc advertising isn't the answer. Perhaps the market is ripe for a new way to sponsor. Great post – and YES! I surmise there are people in the niche that should see sponsorship of her blog as an affinity buy, well worth putting their name on regardless of what she’s got to say.

That belies our experience with RT – where we really should have had industry heavyweights throwing money at us. Is this something she’s going to really need to sell (or have someone competent sell for her)?

We whine day in and day out, from both sides of the fence that the pageview model is broken, that cpm and cpc advertising isn’t the answer. Perhaps the market is ripe for a new way to sponsor.

]]> By: Juan deFuca http://www.churbuck.com/wordpress/2007/02/the-sponsorship-model-for-bloggers/comment-page-1/#comment-42647 Juan deFuca Sun, 04 Feb 2007 15:43:44 +0000 http://www.churbuck.com/wordpress/?p=1025#comment-42647 Good Lord, this is the best professional and most well reasoned discussion of building a commercial blog entity that I've ever seen anywhere on the web. In answer to the end question in your next to last graph, I wonder whether O'Reily or Gladstone's Waterside ssociates are leaning in this direction? Does your friend have numbers from her blog's TPS report yet? Eggcellent Post, Smithers! Jim Forbes Good Lord,

this is the best professional and most well reasoned discussion of building a commercial blog entity that I’ve ever seen anywhere on the web.

In answer to the end question in your next to last graph, I wonder whether O’Reily or Gladstone’s Waterside ssociates are leaning in this direction?

Does your friend have numbers from her blog’s TPS report yet?
Eggcellent Post, Smithers!

Jim Forbes

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