Comments on: Is there still life in the banner ad? http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Leigh Hewitt http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/comment-page-1/#comment-728377 Leigh Hewitt Fri, 08 May 2009 14:14:35 +0000 http://www.churbuck.com/wordpress/?p=1143#comment-728377 Great post. I think there is long way to go before the banner ad is replaced with full on rich media. Attention spans are short lived on the web, and a quick, catchy banner can prove much more successful than a 2 minute video stream. Great post. I think there is long way to go before the banner ad is replaced with full on rich media.

Attention spans are short lived on the web, and a quick, catchy banner can prove much more successful than a 2 minute video stream.

]]> By: Totally work-related, but after reading it I felt like I learned something: Is there still life in… - Justinsomnia http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/comment-page-1/#comment-188956 Totally work-related, but after reading it I felt like I learned something: Is there still life in… - Justinsomnia Fri, 24 Aug 2007 06:53:59 +0000 http://www.churbuck.com/wordpress/?p=1143#comment-188956 [...] but after reading it I felt like I learned something: Is there still life in the banner ad? Trackback Thursday, August 23, 200711:53pm [...] [...] but after reading it I felt like I learned something: Is there still life in the banner ad? Trackback Thursday, August 23, 200711:53pm [...]

]]> By: Justin Watt http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/comment-page-1/#comment-188946 Justin Watt Fri, 24 Aug 2007 06:38:42 +0000 http://www.churbuck.com/wordpress/?p=1143#comment-188946 I feel like I just learned something after reading your post, and I work for an advertising company. I feel like I just learned something after reading your post, and I work for an advertising company.

]]> By: Lenovo’s Churbuck: Banner Ads Improve Search Performance at ChasNote http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/comment-page-1/#comment-188861 Lenovo’s Churbuck: Banner Ads Improve Search Performance at ChasNote Fri, 24 Aug 2007 02:52:13 +0000 http://www.churbuck.com/wordpress/?p=1143#comment-188861 [...] From David Churbuck’s blog. Churbuck is VP Global Web Marketing for Lenovo. “Ugh. Can you tell I don’t like banners? “Okay, but my mind changed last summer when Milner came out of a metrics review with the weird correlation that when we ran banner ads our search campaigns performed better and when we didn’t run banners our search yields declined. Hmm. Then our agency told us the same thing — run banners with search and both get an uplift. Okay. Lesson learned — reserve some component of every campaign to run in parallel with search. Not exactly rocket science, nor cause to proclaim the renaissance of display ads. But … “Search is pretty saturated. Get into a bid war over a non-brand term like ‘digital camera’ and the cost per click gets ugly fast. It’s also dangerous to get into a ’search death spiral’ where you see search outperform other tactics so you starve them and allocate more to search but meanwhile that elusive thing called ‘Awareness’ declines and the pipeline dries up.” [...] [...] From David Churbuck’s blog. Churbuck is VP Global Web Marketing for Lenovo. “Ugh. Can you tell I don’t like banners? “Okay, but my mind changed last summer when Milner came out of a metrics review with the weird correlation that when we ran banner ads our search campaigns performed better and when we didn’t run banners our search yields declined. Hmm. Then our agency told us the same thing — run banners with search and both get an uplift. Okay. Lesson learned — reserve some component of every campaign to run in parallel with search. Not exactly rocket science, nor cause to proclaim the renaissance of display ads. But … “Search is pretty saturated. Get into a bid war over a non-brand term like ‘digital camera’ and the cost per click gets ugly fast. It’s also dangerous to get into a ’search death spiral’ where you see search outperform other tactics so you starve them and allocate more to search but meanwhile that elusive thing called ‘Awareness’ declines and the pipeline dries up.” [...]

]]> By: site admin http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/comment-page-1/#comment-87328 site admin Thu, 19 Apr 2007 18:22:32 +0000 http://www.churbuck.com/wordpress/?p=1143#comment-87328 RSS ads -- two flavors to consider 1. ads embedded in the feed. Sort of like the stuff InfoWorld started doing at IDG under Matt McAllister. I have no opinion as I have not seen any performance results -- e.g. CTR/CPM 2. using RSS to make a static ad dynamic -- lots and lots of potential RSS ads — two flavors to consider
1. ads embedded in the feed. Sort of like the stuff InfoWorld started doing at IDG under Matt McAllister. I have no opinion as I have not seen any performance results — e.g. CTR/CPM
2. using RSS to make a static ad dynamic — lots and lots of potential

]]> By: Judah http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/comment-page-1/#comment-87256 Judah Thu, 19 Apr 2007 16:16:06 +0000 http://www.churbuck.com/wordpress/?p=1143#comment-87256 what's yr take on rss ads? what’s yr take on rss ads?

]]> By: Vario Creative Blog » Is There Still Life in the Banner Ad? Churbuck.com http://www.churbuck.com/wordpress/2007/04/is-there-still-life-in-the-banner-ad/comment-page-1/#comment-86447 Vario Creative Blog » Is There Still Life in the Banner Ad? Churbuck.com Wed, 18 Apr 2007 13:34:11 +0000 http://www.churbuck.com/wordpress/?p=1143#comment-86447 [...] In by far the best post I’ve read about the Google acquisition of DoubleClick, David Churbuck explains both where banner ads had failed, and how Google may revitalize them.  This is a must read for any publisher, print or online, and for all who advertise online.  [...] [...] In by far the best post I’ve read about the Google acquisition of DoubleClick, David Churbuck explains both where banner ads had failed, and how Google may revitalize them.  This is a must read for any publisher, print or online, and for all who advertise online.  [...]

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