Archive for June, 2007

Jun 27 2007

wHy ThE cApiTaLiZaTiOn Of EvErY oThEr LeTtEr?

Published by under Weird,WTF?

DiItAl cOnFrEnCeS

I don’t get it. Where did this idiotic affectation begin? Is this some stupid bleedover from the gamer subculture? “wOOt!” “pWnEd!”

I know every generation resorts to slang and obscurity to differentiate itself, but the retards who capitalize every other letter need to hang it up.

Some digging has yielded the information that this practice is known as “Studlycaps” or “camel caps” From the Wikipedia:

“According to the Jargon File “ThE oRigiN and SigNificaNce of thIs pRacTicE iS oBscuRe.” it appears to have been popularized among adolescent users during the BBS and early WWW eras of online culture, as a form of rebellion against the rules for proper capitalization of names and sentences. Unlike the use of all lowercase letters, which suggests laziness or efficiency as a motivation, StudlyCaps requires additional effort to type, either holding and releasing the Shift key with one hand while hunting-and-pecking, or alternately pressing one Shift key or the other while touch typing. The iNiQUITY BBS software based on Renegade had a feature to support this automatically.”

12 responses so far

Jun 26 2007

Holidays and other issues with brightwork

Published by under Cape Cod,Personal

It only took two weekends, but my sailboat is painted and awaiting its launching on the next high tide. It is impressive to be afloat a week before the Fourth of July — something got into me last weekend — perhaps the sight of four idle youths with strong backs and their stupidity ability to lug the 520-pound, 14-foot boat out of the dirt-floored lean-to into the cement floored car garage without requiring more than a lot of barked orders from weak-backed me — or maybe it was the simple, mindless pleasure of scraping, sanding, priming and painting that has been my June ritual since the age of 11.

Communing with the old boat is as close to ancestor worship as it gets in my world. The boat was built sixty years ago by my grandfather, rescued from the dump from me in 2000, and restored in the spring of 2001 by Ned Crosby thanks to some dot.bomb profits I locked in before the bottom fell out (BRCM), and she is now sailed by me on weekends in a couple club races but mainly lazy day sails around the bay with a kid or two to keep me company. I hung up the big racing pants ten years ago, pissed off at my peers who were engaged in an arms war of exotic materials and go-fast tricks more in keeping with Larry Ellison than an ancient fleet of cedar skiffs. That and a temper tantrum on my part where I called the sister of a good friend a very, very bad word.
I love boat work. It starts with a sweeping with an old fox-tail broom, then a quick pass with the shop vac. I always begin with the boat right-side up on the saw horses, beginning inside the cockpit and then moving my way outwards to the combing, the deck, the rub rail and the hull, saving the bottom until phase two when the boat is flipped and left upside down. I use an oscillating sander with 120 grit discs, bearing down oh-so lightly so only a bit of old paint is scoured. I then wipe the paint dust off with a rag soaked in denatured alcohol, and go at the loose paint with a sharp scraper, feathering again with a palm sander and more 120 grit paper until the cracks and blisters are smoothed out and left bare.

The fun part, an act I couldn’t have attempted twenty years ago, is what my plastic surgeon and goomba buddy Dr. Dan calls “boat dentistry.” The problem with old boats of a certain vintage was they were nailed or screwed together with galvanized iron fittings. Iron is death to wood, and the rust causes a gradual rot that turns the surrounding wood into powder. In the old days, one denied iron sickness and tried to encapsulate it with nasty two part epoxies like Marine-Tex or Gluvit. That only postponed the inevitable, a massive restoration project costing thousands of dollars.

When I had Number 19 restored, Ned Crosby left a lot of iron behind in the lower strake, or plank, where it met the old cedar planked bottom. He replaced that old-school bottom with a sheet of marine plywood, but the iron remained in the original hull, weeping out red tears of corrosion through the summer. Now I go after the stuff at the rate of a few pieces per year, using a Dremel tool with a rasp bit like a dentist going after a cavity.

The only reason I can safely chew away at an antique sailboat with a power tool is thanks to the Gougeon Brothers of Michigan. These guys are the pioneers of the WEST System, an epoxy concoction which makes wooden boat construction and maintenance as simple as working with Fiberglas. The WEST System has sparked an amazing renaissance in classic woodenboat construction and restoration, and I am a total convert.

With Dremel in hand, I thoroughly remove all suspect boat from a rotten patch, usually finding an iron boat nail in the middle of it. I swap the rasp bit with a cutting wheel and cut the nail out. Then I get an old tomato sauce can, pump in a dozen squirts of epoxy, an equal number of squirts of hardener, and then, to give it some consistency, mix in a fine powder called “microballoons” until the stuff is as thick as creamy peanut butter.

Then I trowel the mixture into the cavity, carefully packing it in to get any air bubbles out, and then seal the whole thing down with a few strips of clear plastic packing tape. 24-hours later, off comes the tape, out comes the 80-grit sandpaper, and in ten minutes I have a perfect patch stronger than the original white Atlantic cedar.

After I cure the boat cancer and am sure I have no more sanding to do, I re-sweep and vacuum, do another alcohol rub down, then turn to the paint. Marine paint is horribly expensive ($80 a quart for antifouling bottom paint, $40 for topside enamel, $40 for varnish), and very difficult stuff to work with. This is paint that rewards careful reading of the label. What I’ve learned over the years about marine paint:

  • Thin it.
  • Use a closed foam roller
  • Brush out bubbles with a high quality brush
  • Always paint with a tack cloth soaked in thinner in your pocket
  • Wear expendable clothing
  • Do it on dry, sunny days with little to no wind
  • Don’t paint after 3 pm (evening condensation/dew is a killer)
  • Never paint at night under lights (attracts bugs, nothing like a moth landing in a perfect topside job to ruin the day)
  • Two coats are better than one.
  • Vertical surfaces always sag
  • Regular, less expensive enamels don’t get the job done

I paint from the inside out, starting with the centerboard trunk, moving to the floor, then the insides of gunwales. I re-thin the interior paint until it is the consistency of water, then put a light wash on the canvas deck. Unthinned paint fills the warp and woof of the canvas, defeating the purpose of having a rough surface with some traction. There are years when I skip the deck paint altogether if the prior year’s coat is holding up. Then I move to varnish.

Varnish is nasty stuff. One, it is clear, so you have to have great light to find the “holidays” — that’s salty Cape Codder talk for the spots you miss. It drove me insane as a kid to have old timers come by and point out the “holidays” (pronounded “halladays”). Varnish also sags, is completely temperamental, and likes to trap bugs like amber. You never know how good (or bad) a job you’ve done until the spars and brightwork are out in the bright sunshine.

The hardest part of the entire process is the painting of the boottop — the fancy stripe along the waterline. Most people go without, not me. The color scheme of the boat, green hull, yellow boot top, white bottom, is a variation of the classic Churbuck color scheme found on the original family boat, the Snafu II (seen on the homepage of Churbuck.com), yellow hull, green boottop, white bottom. Painting this line is a three hour affair of masking tape, fine brush, tack rag and a good radio station.

I’ll try to launch later this week, most likely on the weekend. Then comes the fun step of rigging the boat and getting it tuned up for the racing season. The sad part is the boat will never look better than it does right now on the sawhorses. Another month and the rust will start, and the slime and barnacles will start to foul the bottom and the sand will get tracked into the cockpit and the seagulls will poop on the deck ….

6 responses so far

Jun 23 2007

New Diet Drug: Accidents May Happen

Published by under Weird

New Diet Drug: Accidents May Happen – Newsweek Health – MSNBC.com

“GlaxoSmithKline has a tip for people who decide to try Alli, the over-the-counter weight-loss drug it is launching with a multimillion-dollar advertising blitz—keep an extra pair of pants handy. That’s because Alli, a lower-dose version of the prescription drug Xenical, could (cue the late-night talk-show hosts) make you soil your pants. But while Alli’s most troublesome side effect, anal leakage, is sure to be good for a few laughs, millions of people who are desperate to take off weight may still decide the threat of an accident is worth it.”

Nice. Take an over-the-counter pill that blocks the absorption of fat and sends it along to its ultimate end.

6 responses so far

Jun 21 2007

A pyramid scheme proposal

Background: Lenovo has a limited edition, 15th Anniversary product called the ThinkPad Reserve Edition. It’s a good looking, $5,000 ultraportable notebook wrapped in nice leather. It also comes with a white-glove service plan that the Fake Steve Jobs said included ninjas jumping out of helicopters (it doesn’t).

I personally can’t afford a TPRE, but I have been given 20 access codes so the right people can reserve one when they go on sale later this summer. There’s an internal competition for bragging rights to see which person inside the company can build the biggest network through the “refer a friend” function at thinkpadreserve.com

Now, as the only exec at Lenovo with a blog, and being the dude concerned with word of mouth, and viral, and the usual Marketing Jedi Mind Tricks, I have some serious reputation at stake here.

So, here’s the challenge. Help me figure out how to disperse my 20 passcodes so they go forth and multiply into an immense network of potential ThinkPad Reserve Edition buyers.

I am considering:

  1. A blog competition (prize to be determined)
  2. Auctioning the codes on eBay the way some people auctioned GMail invites
  3. Taking my codes to my old private banking buddies in Zurich and Geneva and proposing they give TPRE’s to clients.

Any other bright ideas? If you want a code, ping me.

[update 6.22] Uncle Fester ridiculed the eBay notion, so I ended that auction early, especially when he compared my stupidity to the evil CueCat. Aunt Esther suggests a celebrity auction … me, I want to sell all 5,000 ASAP like the time I sold more fudge than anyone else in Pack 52 of the Georgetown, MA Cub Scouts and won the blue Boys Scouts of America pen and pencil set]

3 responses so far

Jun 21 2007

Best Engineered Campaign – The Ultimate Spill Test

Published by under Advertising,General

Inside the Box » Blog Archive » Best Engineered Campaign – The Ultimate Spill Test

Very interesting to look at comments on the Lenovo ad campaign and realize people are sometimes unwilling suspend belief on what they see — probably due to years of being conditioned by the PC industry to take the advertising at face value around Speeds and Feeds. One commenter on a popular blog said he felt this campaign was no more off-target than men being chased by frantic women in the Axe ads. I dunno about that.

Anyway, a lot of initial reaction was around disclaimers. Matt Kohut at Lenovo’s Inside the Box delivers a great one:

“They talked about dropping a system into a bathtub the night before to try it out, but no one wanted to stick their hand in the tub. They went back and forth saying You do it. No, YOU do it. I’m not sure that they ever did the test, but just went ahead and showed up at NASA and dropped the system into the tank. The result is what you see here.Oh, and the system lasted for 3 seconds. Longer than I think I would have expected it to.”

No responses yet

Jun 21 2007

Case Study: Accelerade® 24-Hour Endurance Run

Accelerade® 24-Hour Endurance Run

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“To kick off the national launch of Accelerade, Dean Karnazes will aim high. On June 21, his goal will be to break the world record for a 24-hour distance run on a treadmill (currently set at 153.76 miles) as well as to raise awareness for Athletes for a Cure, an organization dedicated to finding a cure for prostate cancer. The treadmill will be located on a platform attached to the Reuters building in Times Square.”

A rich media ad on some random website caught my eye this morning. A long range view of a man running on a treadmill on a balcony overlooking New York’s Times Square. I clicked through and found this interesting combination of:

  • Live webcam technology tied to rich media banner/display advertising trafficked through multiple sites
  • Smart viral/public campaign strategy hinging on a “stunt”
  • One day stunt — will be interesting to see how Accelerade follows through with this as part of an ongoing campaign.

No responses yet

Jun 20 2007

Un-dis-ubi-Forbexclusivity

Published by under General

The dumbest Internet business plan (okay, there are no superlatives when it comes to “dumbest” and “Internet”) that keeps coming around like a bad boomerang to whack me in the head is the notion of a “members-only” community for

Having done my utmost to sink my career with a two-year stint running a closed-network for rich people (and their bankers) out of a bad suburb of Zurich (in an office that looked like Darth Vader’s helmet), and having been pummeled ever-since by headhunters trying to lure me back into running some closed cluster$%# of a site, usually in desperation to salvage the investor’s money because, whoa, no one is using it ……

So it struck me today while getting my daily LinkedIn invitation that there is both an irony and a rule of thumb emerging from the “social business network” which anybody can join.

1. LinkedIn has this “group” concept. Example, a group could be alumni of a specific company, college, organization etc.. You somehow are invited to join this group, or are automatically elected into the group, I dunno, but there is a ubiquitous group created by Forbes.com, indeed, there are several ubiquitous groups hosted by Forbes.com — San Francisco Chapters, Entrepreneurs, Space Ranger of Tomorrow — and …

I don’t belong to a Forbes.com group. I don’t know how to join. And now, of course, I would never join. The shame. To paraphrase Fake Steve: “Dude, I founded Forbes.com. Have you heard of it?”

2. That was the irony. The rule of thumb is this: the invitations I get from the blue, from people I have no connection to, no foreknowledge, the online equivalent of the subway lunatic who asks you if you know Jesus? (I mean really know him?) They ALL HAVE FORBES.COM badges!!!!!

Woody Allen was right: “I’d never join a club that would allow a person like me to become a member.”

3 responses so far

Jun 19 2007

Pure imagination

I said in the prior post to beware of Lenovo’s Anthem video as the soundtrack — Gene Wilder singing “Pure Imagination” — is infectious. It is. My kids are walking around the house singing:

If you want to view paradise,
Simply look around and view it
Anything you want to, do it
Want to change the world?
There’s nothing to it”

A little background on the song is in order. One, Gene Wilder does not go down in history as a great crooner, yet he is definitely a musical talent. Second, the song, in its original setting, is sort of lost.

Here’s the YouTube link:

And here’s the Wikipedia entry on the song, which, to my surprise, has been covered many times. (interesting trivia, Wilder played the congas on The Talking Heads I Zimbra). When I showed the video to some people at Google last month, one person said it was one of their favorite bedtime lullabies. I can see why.

I want to acknowledge is the brilliance of the creative directors at Ogilvy — Greg Ketchum and Tom Godici — who insisted the ad be scored with this song.

One response so far

Jun 19 2007

A brief history of the Best Engineered Campaign

Last August I was invited to a meeting at Ogilvy and Mather, Lenovo’s global advertising agency, to preview a concept for a new campaign celebrating our excellence in engineering and legacy of building the world’s best PCs. Lenovo hadn’t run a unified brand campaign, having focused on maintaining the venerable ThinkPad brand in its first year after acquiring the business from IBM. Now, the time has come to build some awareness in a brand name my mother continues to insist on pronouncing “Lenova.”

Oglivy’s concept was whimsical — to celebrate the fantastic possibilities of technology. Their manifesto, which I will try to quote from memory, came down to: “The future isn’t being defined by rock stars or celebrities, it is being built by engineers and scientists.” The concepts were … different.

Now, ten months later, we’re rolling out the fruits of the campaign. At the center is a 90-second video — I can’t call it a commercial really, it isn’t being shown on TV — called “Anthem.” Here it is on LenovoVision. The tune is Gene Wilder singing, from the original Willy Wonka and the Chocolate Factory, “Pure Imagination.” Beware, the tune will get embedded in your head and prove unshakable.

Anthem is a compilation of four other videos, all shot at the photo shoot for the print and out of home advertising. I think they come off as more than byproducts for the shoot. My favorite is the Crash Test.

Here are the links from YouTube:

Crash Test:

Sand:

Water:

Airbag:

The things to keep in mind about these five videos are:

1. We aren’t buying TV time to show them.

2. We are buying rich media placements — so these are purely “Internet TV ads”

3. We aren’t hitting people over the head with a Ronco announcer saying, “But wait, there’s more.”

4. Did anyone say death to the 30-second spot? The Anthem is 90 seconds, the others are a minute. I dare you to play a long form commercial on television, Internet video advertising is limitless. The question is how long will a person watch?

I’d love your opinion.

17 responses so far

Jun 18 2007

Online Commerce Slow-Down?

I am a big ecomm geek — from the first year Amazon was in business when I bought about $500 in books (primarily on Byzantine History, I am a Constantinople geek), to my present gig at Lenovo, where a major part of my portfolio of my responsibilities lies in getting customers in the virtual door of the virtual store, I have been, and continue to be a big fan of online shopping. Will it cure global warming, cut traffic, and drive the Long Tail? Sure, a little bit at least, and all of us, I’m sure, can make some testimonial to our love affair with the old online shoppe and the trips to the stores and malls it has spared us.

Over the weekend the august New York Times sounded the warning buzzer to the ecomm party, saying the progonisticators at Forrester and Jupiter and other crystal ball shops are predicting a slow down in ecomm growth rates. Well sure, we’re now in Year Twelve of the ecomm revolution, and as the venture capitalist Ben Rosen (Lotus, Compaq) once told me, it”s easy to double revenues when you start from nothing. The Times article had an interesting quote from a disillusioned online shopper:

“He and his wife, Liz Hauer, 51, a Macy’s executive, also shop online, but mostly for gifts or items that need to be shipped. They said they found that the experience could be tedious at times. “Online, it’s much more of a task,” she said. Still, Internet commerce is growing at a pace that traditional merchants would envy. But online sales are not growing as fast as they were even 18 months ago. “

Tedious. Memorize that word. Tedious is apt and accurate when it comes to describing the typical shopping experience. How many people dread the same form field fill-out (save those who use the Google auto-complete function), who enter into a shopping cart wondering if they will miss a required field, mistype a character, or run into some strange, opaque security threshold that reject orders that specify a different shipping address from a card’s billing address, or a vendor that screws military and government personnel seeking an APO delivery?

At Lenovo we’ve run in a serious rough path recently because of inaccurate Estimated Shipping Dates (ESDs) which give a shopper a sense of when they might receive their order, a crucial thing for small businesses and individuals who need a product to stay in business or start school. When the ESD is wrong — because the process for updating it is either manual or symptomatic of a broken back end system, then all hell breaks loose.

Dysfunctional ecommerce weighs heavily on my mind. Today, my wife confirmed for me what the Times was reporting. When the novelty wears off, when the sense of adventure in ordering a book online fades, when winning another eBay auction is as routine as buying a cauliflower … when that happens then the grumpiness follows.

So my wife decides to equip the household’s tennis players with some shoes, shorts, rackets, balls, etc.. Her business partner told her to order from a site, I think it is called “Tennis Warehouse” or something, but it doesn’t matter. The upshot is after spending close to an hour shopping, comparing, selecting and de-selecting, then committing the cart to her credit card, she received an email from the merchant asking to see a photocopy of her driver’s license, information about the originating bank, and other personal data that set her “phishing” scam bells a-ringing.

Fuggedabodit, I told her. Screw them. Go elsewhere. No merchant in their right mind asks for anything other than the little security code on the card. She was pissed, so pissed she called information, tracked the merchant down to San Luis Obispo, and flamed the first customer service rep unlucky enough to answer her call.

Turns out any order over $400 triggers the security measures. Solution? Split it into two orders — now she’s going on more than two hours for the transaction — resubmit, pay with PayPal and done.

Why can’t someone make an ecommerce experience that is seamless and secure and semi-fun? Remember when Amex came up with the lame-ass Blue Card? The one with a chip embedded in it? What was that about? Wave it over the laptop and watch the transaction go down? Not likely.

We may be a dozen years into the online commerce revolution, but it still feels like 1995 to me. Let’s “web 2.0-ify” the whole mess and get it to the next level.

6 responses so far

Jun 15 2007

Sex, Pranks and Reality – Forbes.com

Sex, Pranks and Reality – Forbes.com

“But this leasehold doesn’t fence out troublemakers. It turns out that avatars seem more interested in having sex and hatching pranks than spending time warming up to real-world brands. “There is nothing to do in Second Life except, pardon my bluntness, try to get laid,” blogged [emphasis mine, ed] David Churbuck, Web-marketing vice president for computer maker Lenovo. (Lenovo isn’t represented on Second Life.)”

3 responses so far

Jun 13 2007

Vote set on filling beach breach

Published by under Cape Cod

CapeCodTimes.com – Vote set on filling beach breach
Chatham morons waterfront property owners want to spend $2 million of taxpayer cash to plug the breach in the barrier beach. Good luck.

“The selectmen called a July 30 special town meeting that will ask voters whether they want to spend about $2 million to dredge sand back into the inlet, which broke through the barrier beach during April’s northeaster. The breach has opened much of the opposite mainland shore to more intense Atlantic surf and threatens the town’s harbor with extensive shoaling.”

4 responses so far

Jun 11 2007

Erg Blogging for 06-11-2007

Date: 06-11-2007
Distance: 5000 meters
Time: 19:15.00
Split: 1:55.50
Comments: Power 5′s on the “5′s” and 10′s on the
“Ks”

20 minutes, that’s all. A little pollen got swallowed and gave me wicked heartburn.
Tags: ergblogging

3 responses so far

Jun 10 2007

Blog Quotes — Part II

Published by under Journalism

So, in the next issue or two of Forbes, will come the irony of ironies, the first time I’ve ever been quoted in the magazine where I worked for 13 years. And what is the quote?

“…there is nothing to do in Second Life except, pardon my bluntness, try to get laid.”

Nice, huh? The reporter and I talked for 15 minutes, and in the end she went here, to my November 29, 2006 blog post for the quote. Factchecker called Friday and checked the spelling of my name, title, etc. Another irony as it used to be me working with the factchecker on the other end of the pen. Nothing about my thoughts on open vs. closed platforms, browser versus downloaded interfaces, server vs. walled-garden control … nope, it all comes down to bumping uglies.

No responses yet

Jun 10 2007

Smoking fish

Published by under Cape Cod,Clamming

The smoker is doing its thing behind the boat shop today, setting off a nice aroma of hickory smoke throughout the backyard and garden. I’ve been late this year, so it’s good to have another spring ritual underway.

My son Eliot, who is interning at the Barnstable Patriot — the local weekly newspaper — this summer, is the paper’s fishing correspondent, following in my footsteps from my stint as Cape and Islands FishWire Correspondent, for Reel-Time: The Internet Journal of Saltwater Flyfishing. In the belief that first hand reporting is the best of all, Eliot took a few friends out late yesterday afternoon and came home with five nice bluefish, which I filleted and brined in two quarts of water, a cup of soy sauce, a 1/2 cup of sugar, a 1/2 cup of brown sugar, a cup of kosher salt, red wine vinegar, worcestershire and cayenne pepper. Twelve hours later I rinsed off the ten filets, let them dry in the air for an hour until the pellicle — a metallic looking sheen developed — and then set them on the wire racks inside of my Luhrs-Jensen Little Chief electric smoker.

I’m on the second pan of hickory shavings now, will probably do two more as I like my smoked bluefish really smoky, and the fish should be done around sunset. Later this week, when I return from North Carolina, I’ll take four of the fillets and turn them into smoked bluefish pate in the Cuisinart, mixing in cream cheese, chives, lemon juice, cognac, worcestershire and a ton of spices to make the world’s best bagel spread.

Smoked Blue Fish Pate’
(Legal Sea Foods Cook Book 1988)

This makes a densely flavored pate’. 

1 pound smoked bluefish fillets
¼ pound cream cheese
3 tablespoons butter
2 tablespoons Cognac
1 tablespoons minced onion (or scallions)
¼ – ½ teaspoon Worcestershire sauce
1 tablespoon lemon juice (fresh)
Salt
Freshly ground black pepper

Puree the bluefish, cream cheese, butter, and Cognac in a food processor. Add the onions (or scallions), Worcestershire sauce, and lemon juice and pulse the machine on and off until the ingredients are combined. Taste and correct the seasoning with salt and pepper. 

Pack into a crock and serve with crackers or thinly sliced pieces of toast. The pate will keep in the refrigerator for 4-5 days, or may be frozen for up to 3 months. (Makes about 3 ¼ cups)”

.

Next project: get some blue crab traps and start amassing enough crabs for a crab boil on the deck. Clamming is on the wane until the fall — too much poop in the water and the months don’t have an “R” in them until September. Next fish to target — fluke, or summer flounder — season opens today.

6 responses so far

Jun 10 2007

Whereabouts week of 6.11.07

Published by under Travel

6.11 – Cotuit

6.12-14 – RTP

6.15-17 Cotuit

Hanging back on the Cape the two following weeks while wife is in Spain for a wedding. Vacation plans? Who knows? Busy summer and I’m thinking of late September on Martha’s Vineyard for the annual Striped Bass and Blue Fish Derby.

No responses yet

Jun 09 2007

“Might as well have the best ….”

Published by under Favorite Things

The motto of Filson — a Seattle outfitter that has been in business since 1897 — is “might as well have the best.” What do they make? Clothing and bags for serious outdoorsmen.

Sample testimonial:

“I was in a severe airplane crash while working as a guide in Alaska. I laid in the snow for 11 hours at 25 degrees … I certainly would have died of hypothermia had it not been for you fine products.”

The stuff that makes Filson different from other outdoor clothing companies — EMS, North Face, REI, Patagonia — is their stuff is made out of the same material used in 1897. No GoreTex, no “performance fabrics”, just bullet-proof canvas the company calls “Tin Cloth” and leather.

I own two pairs of Double-Tin shorts. I expect I will be wearing these shorts in ten years.


These things are so stiff they can stand up on their own. They are the only shorts I have seen with suspender buttons. The double layered seat makes them perfect for sailboat racing. The waterproofing makes them ideal for fishing and repelling fish blood. These are not linen Bermuda shorts to wear to a summer cocktail party. These are what you wear when you’re backpacking in the bush and not shaving for two weeks.
Some of the other stuff in the Filson catalogue will give you a sense of their target market — brush chaps, pack bags (one of which is illustrated carrying a 250 pound Volkswagen engine), and boots worthy of the Yukon, which is why Filson was founded in the first place, to equip gold bugs bound for Alaska’s Yukon fields.

I wish Filson made a decent backpack. I’m now in the market for something to replace my trusty EMS which I bought in 2000 to tote around my laptop, files, chargers, batteries, Rolaids, spare contact lenses, pens, passport, etc.. I really want something I can hang onto for more than a decade, and nothing from the usual suspects — Bean, REI, EMS — is fitting the bill

I’ve been looking at Glaser Designs, but they make $1000 briefcases worthy of a lifetime of courtroom litigation:


I’ve also looked at Gfeller Casemakers — a leather case maker in Idaho that makes marvelous stuff for field scientists — where else can you buy a case to hold your acid? But their backpack isn’t quite there:

I know, somewhere out there, is the Rolls Royce of backpacks, if you know where (and I suspect Switzerland at this point), please let me know.

8 responses so far

Jun 07 2007

Axis of Evel Knievel

Published by under General

Axis of Evel Knievel: June 6

In the “guilty pleasure” department, comes this wonderful blog, which posts every day about some famous debacle in history — mass murder, accident, fire, free-beer night at a Cleveland Indian’s game. Sort of a daily darkside that goes way beyond what the local newspaper used to do. The tagline says it all: “Another Day. Another Pointless Atrocity”

Thanks to Tim at Walking the Berkshires for the pointer. I blew an hour last night reading in horrified fascination.

“Precisely 510 years after the Paris book burning, an enormous fire — the third in as many weeks — gutted a full third of Moscow. One hundred and thirty-seven years later, on 6 June 1889, a tipped glue pot in a Seattle carpentry shop caught fire and quickly spread throughout the wharf and downtown commercial district. Remarkably, no lives were lost in the disaster, although nearly sixty blocks of mostly wooden buildings were reduced to ash.”

2 responses so far

Jun 06 2007

Less is more

There are some great resources and wiser minds than me on the topic of dashboard design, but let me go back to the oft-quoted Kenneth McGee at Gartner, and his 2003 book, Head’s Up, for some fundamental guidance on how a community/engagement marketer can best act as a listening post for an organization.
In a meeting with Andy Beal of Marketing Pilgrim last month, I cited McGee and his case example of the Galveston Hurricane of 1900 which decimated the Texas coastline and killed over 6000 people because the local weather expert, Issac Cline, ignored the obvious warning signs. McGee’s thesis comes down to this: in business intelligence the issue is not measuring enough things, it’s knowing which things to look at. Pilots crash planes when they take their eyes off the job at hand and worry about fetching the pencil that rolled under their seat. CEOs can crash companies if they fret over the wrong bullshit.

McGee cites as one of the book’s case studies the CEO of GM, Rick Waggoner, and what he looks at every day. Comes down to three things: daily dealer sales (for a geographical view of demand), factory floor rejection rates (for a view of quality), and a third I can’t remember but will when I return to my home office and my bookshelf.

So what do dashboards have to do with my lot in life? Lots. We run the business on dashboards. We spend a lot of time peering at red, yellow and green spreadsheet cells to determine if the business is on track for the quarter, if our advertising is delivering the ROI we expected, and if we need to develop a promotion or coupon to make our goals.

Now I need to develop a single page, to be produced once a week, for the company’s leadership that encapsulates, at a glance, what they need to know about Lenovo and the online world known as Blogistan. This isn’t a KPI achievement dashboard. This isn’t a green-yellow-red series of gauges. This is a simple thing that permits a CEO or SVP to see, at a glance, that last week the Blogs were chattering about us more or less than the week before and the prevailing themes were A, B, and C. Maybe a chart scraped off of Technorati showing number of gross mentions of “Lenovo” and “ThinkPad” trended over the last three months with a Plus/Minus indicator. This basically is blunt buzz. Then, underneath two sets of bullets. One titled Highlights with the three good things that were blogged, posted, or commented in the previous week. Then Lowlights with three bad thing. And, at the end, a sentence or two from me saying something like: “Buzz spiked on Thursday with the announcement of the R61 and T61. Commenters hate the placement of the audio jacks on the front panel. Competitor X stepped into a mess when it told the Old Lady Association to go to hell and Blogger X called the CEO of Competitor Y a pinhead.”

This word of mouth dashboard is dependent on the verbatim quotes of the forum posters, bloggers, and blog commenters. What I lack is an overall positive-negative sentiment rating — a leading indicator of customer satisfaction — and in the ideal world would have one benchmarked against my competition. Yes, there are services that provide such ratings, but we don’t subscribe to them. I sense there may be a way to kludge something together with some degree of dependability.

What is the purpose of the measurement and reporting (the battle cry of our metrics and analytics leader, Jim Hazen)? Primarily as a communications mechanism to alert our CEO and his direct reports of commentary and customer satisfaction over issues which may not be understood, or detected internally as soon as me and my team see them. As McGee emphasized, the earlier something is detected the number of options and the amount of time to react to increases. Waiting for the hurricane to arrive is too late to evacuate or bring in the patio furniture.

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Jun 03 2007

Whereabouts week of 6.4

Published by under Travel

NYC – 6.4

NC – 6.5.-6.7

Cotuit – 6.8-6.10

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