Comments on: wHy ThE cApiTaLiZaTiOn Of EvErY oThEr LeTtEr?

By: Bob

Bob — Fri, 16 Apr 2010 17:10:16 +0000

even better when a 40 some year old mother in law does it

By: z

Thu, 19 Jun 2008 14:17:40 +0000

iT’s SiMpLe rEaLlY… aLt-CaPpIiNg iS fUnNy BECAUSE iT aNnOyS aDuLtS.

By: Linda

Linda — Wed, 05 Sep 2007 21:32:44 +0000

But nothing nearly as annoying as EvErY oThEr LeTtEr TyPeD iN cApS … UGH!!!

By: James

James — Sun, 01 Jul 2007 23:25:44 +0000

Technical capitalisation is merely a useful technique for removing whitespace from variables, the alternative technique is to replace whitespace with underscores. However the purpose of these techniques is to maintain some readability – TheEndOfReadability is a little less readable than the_end_of_readability, but the later takes a little longer to type. Both are more readable than theendofreadability.

The alternative spellings of quick and bright is probably as much to do with legal issues as youth culture.

By: site admin

site admin — Thu, 28 Jun 2007 20:33:09 +0000

Matt –
The tech industry’s infatuation with innovative capitalization officially ended in my mind when Microsoft gave up the longstanding affectation of MicroSoft.

I wrote a story about Cisco for Forbes when they were lower-case “cisco” Copy desk would not permit a sentence to begin lowercase.

cisco turned into Cisco

By: Spellcheck

Spellcheck — Thu, 28 Jun 2007 15:07:44 +0000

My brother and I have long called the KwikkyMart practice “small business phonetics.” My-T-Muffler is a teeth-grinding example. We thought about starting a business offering overnight phrasing and naming services. This would be a campaign against intentional miss-spellings, “placing things in quotes for no reason,” and creating plural’s in the seemingly most popular, but incorrect, fashion.

By: Derek Slater

Derek Slater — Thu, 28 Jun 2007 13:12:55 +0000

MKohut refers to the EZmart dialect of English. I have never understood why anyone thinks naming the shop KwikkyMart or PikNPay would provide any commercial advantage. “Let’s shop there! They can’t spell!”

By: MKohut

MKohut — Thu, 28 Jun 2007 01:01:35 +0000

Umm…You know, Lenovo and IBM before it kind of, sorta engage in this practice too.

ThinkPad
ThinkLight
ThinkVantage
TrackPoint
UltraNav
MaxBrite
etc.

Curiously, the only name that I can think of in our marketing lexicon that doesn’t follow this convention is Ultrabay. It’s always been lower case, one word.

The precursor to this every other letter practice would have to be the intentional misspellings of words.

Kwik instead of quick
Brite instead of bright
etc.

By: Kristasphere

Kristasphere — Wed, 27 Jun 2007 16:59:56 +0000

Yes my 15 YO godson does this and it has baffled me too. Do they not teach typing in high school anymore?

By: site admin

site admin — Wed, 27 Jun 2007 16:48:03 +0000

Why, oh why?