Aug 05 2007

Infrastructure and economics of online journalism

Published by at 10:13 am under Journalism

“Never argue with anyone who buys ink by the barrel and paper by the ton”

“Freedom of the press belongs to those who own one.”

“The first duty of a free press it to turn a profit.”

It’s time for a new aphorism for a new journalism. This article by the Inquirer (the unfortunately named online tech journal that always gives me pause in thinking of that sleaze rag The National Enquirer) is a good wrap-up of the changes in the fortunes and mastheads of the tech publishing world, one that has seen in recent months:

  • The cessation of print publishing by InfoWorld and a shift to an online model
  • The Harry McCracken-Colin Crawford dust-up at PC World that saw editorial trump the business side
  • Serious questions about the economic viability of Red Herring
  • Serious questions about whether Business 2.0 would publish this fall
  • Jim Louderback resigning from PC World and joining Revision3
  • etc.

Taken in a bullet list, the events don’t really add up to much more than a sequence of the usual churn and change in the media world, but what is occurring, and which the Inquirer piece nails, is a movement away from large infrastructure publishing companies — companies with offices and expensive content management systems, and all the overhead one would associate with any commercial venture, to little work-at-home ventures like GigaOM which, while not scoring revenues on a scale of an IDG or a Knight Ridder, are focused on the talent and not the management, the content and not the content management.

As the printing press goes free, as the difference between one page and another is utterly fungible and distinguished only by the contents of the page, then the power and the profit shifts to the creator and away from the administrator and the salesman. This is the true important impact of the publishing 2.0 revolution — not the mashups, not the attitude, not the user participation. Those are byproducts that even the big publishing firms can try to co-opt (but usually fail to do to internal internia and constipation). While micropublishing may not attract top line attraction, it can make a very good living, in some cases, for the very best talent. Fake Steve, based on traffic, is worth about $250,000 a year — the issue is how does an anonymous blogger sell it. The solution is not ad networks like Federated Media, AdBrite, etc.

Check out the Inquirer article.

Back to the title of this post. I still maintain, as I did in December January, that it is entirely possible to create a publishing company with zero investment in software licenses. It’s the destruction of that barrier to entry that is crushing the big publishers more than any other.

5 responses so far

5 Responses to “Infrastructure and economics of online journalism”

  1. Stoichoon 05 Aug 2007 at 4:06 pm

    “As the printing press goes free, as the difference between one page and another is utterly fungible and distinguished only by the contents of the page, then the power and the profit shifts to the creator and away from the administrator and the salesman. ”

    That’s a great quote!

  2. […] I suspect Dan Lyons wasn’t given a choice in the matter — and maybe Forbes.com felt they didn’t have a choice in the matter either, to see whether they could milk the cow. (David Churbuck estimates that Fake Steve is worth about $250,000 a year — doh!) […]

  3. tecosystems » links for 2007-08-06on 06 Aug 2007 at 12:22 am

    […] Infrastructure and economics of online journalism at Churbuck.com “I still maintain, as I did in December, that it is entirely possible to create a publishing company with zero investment in software licenses. It’s the destruction of that barrier to entry that is crushing the big publishers more than any other.” (tags: davidchurbuck publishing economics licensing opensource contentmanagement sales management overhead) […]

  4. […] Journalistikken er i turbulente vande med nettets konstante fremmarch, der giver alle mulighed for at være deres egne udgivere. FÃ¥ formÃ¥r for alvor dette, men tanken bag er alligevel enormt appellerende. Og i dag faldt jeg hos Churbuck.com over et citat, der virkelig fantastisk forener bÃ¥de det smukke og det revolutionerende i den udvikling, journalistikken er inde i: As the printing press goes free, as the difference between one page and another is utterly fungible and distinguished only by the contents of the page, then the power and the profit shifts to the creator and away from the administrator and the salesman. […]

  5. Timon 06 Aug 2007 at 2:11 pm

    Self-taught PHP/CSS: free
    Your creativity & editorial skills: free
    Your time & energy: free (well, you know)
    Wordpress: free
    Hosting: free -> $10/month
    Starting your own hit online content attraction for little to no money: priceless

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