Nov 26 2007

Cybermonday — more than a fad

Published by at 9:25 am under Advertising,Commerce,General

A Gimmick Becomes a Real Trend – New York Times

A very big day for Lenovo.com. We kick off the holiday sales season today. Good piece in the Times this morning about the online version of Black Friday.

“Mr. Hart of BDO Seidman said this year’s Cyber Monday deals would culminate a series of November promotions intended to drive holiday sales sooner. Sales like Target.com’s discount on more than 60 gift items, he said, helped set the promotional tone of the month for retailers. Free shipping offers for toys sold on Walmart.com and Target.com show how jittery merchants have become since the recalls of toys made in China, he said.”

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