Jan 20 2008

Andy Berndt to Marketers: Experiment Like Google -

Published by at 5:41 pm under Advertising,Interactive Marketing

Marketers: Experiment Like Google – Advertising Age – Digital

I picked up this from John Battelle — former Ogilvy exec (and advisor to Lenovo), Andy Berndt, explains his role at Google running its Creative Lab:

“If anyone leaves here with just one thing, let it be this: Google is not starting an ad agency.”

update: Peter Kim @ Forrester was at the Sapient event where Berndt spoke.

One response so far

One Response to “Andy Berndt to Marketers: Experiment Like Google -”

  1. # Peter Kimon 20 Jan 2008 at 7:20 pm

    David, I was there. Ad Age only tells 1/4 of the story. Here’s my take on the session: http://www.beingpeterkim.com/2008/01/read-between-th.html

    BTW someone there told me that they knew you. I forgot who it was though, fading memory another side effect of aging.

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