Comments on: Rag-tag band of merry men: making Social Media Marketing official http://www.churbuck.com/wordpress/2008/01/rag-tag-band-of-merry-men-making-social-media-marketing-official/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: PR Communications http://www.churbuck.com/wordpress/2008/01/rag-tag-band-of-merry-men-making-social-media-marketing-official/comment-page-1/#comment-277822 PR Communications Thu, 24 Jan 2008 10:26:09 +0000 http://www.churbuck.com/wordpress/?p=1520#comment-277822 <strong>Social Media Marketing Adoption In The Tech Companies</strong> David C. Churbuck is Vice-President of Global Web Marketing at Lenovo, he wrote an interesting post called, “Rag-tag band of merry men: making Social Media Marketing official,” in it he describes his view of corporate blogging, and ask three though... Social Media Marketing Adoption In The Tech Companies

David C. Churbuck is Vice-President of Global Web Marketing at Lenovo, he wrote an interesting post called, “Rag-tag band of merry men: making Social Media Marketing official,” in it he describes his view of corporate blogging, and ask three though…

]]> By: Social Media Marketing Goes formal in 2008 | dna13 - the power of presence http://www.churbuck.com/wordpress/2008/01/rag-tag-band-of-merry-men-making-social-media-marketing-official/comment-page-1/#comment-275927 Social Media Marketing Goes formal in 2008 | dna13 - the power of presence Mon, 21 Jan 2008 15:26:46 +0000 http://www.churbuck.com/wordpress/?p=1520#comment-275927 [...] Paul Gillin, Vice-President of Global Web Marketing at Lenovo, is looking to formalize social media marketing across his company. In his words, moving to a new model of outbound corporate communications includes putting a greater emphasis on management - I could not have said it better. [...] [...] Paul Gillin, Vice-President of Global Web Marketing at Lenovo, is looking to formalize social media marketing across his company. In his words, moving to a new model of outbound corporate communications includes putting a greater emphasis on management – I could not have said it better. [...]

]]> By: Andy Church http://www.churbuck.com/wordpress/2008/01/rag-tag-band-of-merry-men-making-social-media-marketing-official/comment-page-1/#comment-275893 Andy Church Mon, 21 Jan 2008 14:48:25 +0000 http://www.churbuck.com/wordpress/?p=1520#comment-275893 Dave, Your emphasis on MANAGING SMM across a large, distributed organization filled with type A marketers and customer support people eager to self-publish directly to potential customers is spot on. I might suggest there is a hybrid model of managing SMM across large brands with many product lines, operating units and geographical locations. Rather than pull people into a formal team, why not implement a SMM process across all the people that are actively monitoring, detecting, responding, fixing...then messaging? By having a global SMM management process, communicators and subject matter experts can quickly define, review and approve the appropriate language needed on a real time basis. The application could pull in communicators and subject matter experts from across the organizational domain. So what is this killer application? Its not Outlook - Facebook would not have been valued at 15 Billion if that was the case. From my biased perspective, one needs a purposed built application that has invested in the underlying management of how people and processes interact with topics, messages and feedback from the online world. Dave,

Your emphasis on MANAGING SMM across a large, distributed organization filled with type A marketers and customer support people eager to self-publish directly to potential customers is spot on.

I might suggest there is a hybrid model of managing SMM across large brands with many product lines, operating units and geographical locations. Rather than pull people into a formal team, why not implement a SMM process across all the people that are actively monitoring, detecting, responding, fixing…then messaging? By having a global SMM management process, communicators and subject matter experts can quickly define, review and approve the appropriate language needed on a real time basis.

The application could pull in communicators and subject matter experts from across the organizational domain. So what is this killer application? Its not Outlook – Facebook would not have been valued at 15 Billion if that was the case.

From my biased perspective, one needs a purposed built application that has invested in the underlying management of how people and processes interact with topics, messages and feedback from the online world.

]]> By: Paul Gillin http://www.churbuck.com/wordpress/2008/01/rag-tag-band-of-merry-men-making-social-media-marketing-official/comment-page-1/#comment-275802 Paul Gillin Mon, 21 Jan 2008 12:40:15 +0000 http://www.churbuck.com/wordpress/?p=1520#comment-275802 You're right on the money, David, but I suspect you're two years ahead of the market. Very few companies outside of the tech markets even have blog at this point, much less a "rag-tag band." Your thinking is more evolved than that of the average marketer, who's still got that deer-in-the-headlights expression. The latest data actually suggests that social media marketing is still not growing very fast as a percentage of overall marketing budgets. I'm glad you're thinking about the next step because then marketers will have someone to turn to once they take the <i>first</i> step ! You’re right on the money, David, but I suspect you’re two years ahead of the market. Very few companies outside of the tech markets even have blog at this point, much less a “rag-tag band.” Your thinking is more evolved than that of the average marketer, who’s still got that deer-in-the-headlights expression. The latest data actually suggests that social media marketing is still not growing very fast as a percentage of overall marketing budgets.

I’m glad you’re thinking about the next step because then marketers will have someone to turn to once they take the first step !

]]> By: Jim Forbes http://www.churbuck.com/wordpress/2008/01/rag-tag-band-of-merry-men-making-social-media-marketing-official/comment-page-1/#comment-275163 Jim Forbes Sun, 20 Jan 2008 18:40:06 +0000 http://www.churbuck.com/wordpress/?p=1520#comment-275163 Dave, The one thing in the world that would tempt me to come back from retirement would be a SMM program with a reputable company. I find it fascinating and love listening to students at colleges talk about it's market and organizational impact. For a real hoot, get out east to an ag class and get them to talk about ag and ag business marketing out reach. the students at on of the colleges I'm involved in came up with three great student bis plans, mostly SMM related that instinctively drew wxisting and potential customers into product planning. What amazes me a lot is that the students assume transparency wins and gross commercial marketing loses. the take away is this: specificity draws potential customers in. Great post Dave! Jim Dave,

The one thing in the world that would tempt me to come back from retirement would be a SMM program with a reputable company. I find it fascinating and love listening to students at colleges talk about it’s market and organizational impact.
For a real hoot, get out east to an ag class and get them to talk about ag and ag business marketing out reach. the students at on of the colleges I’m involved in came up with three great student bis plans, mostly SMM related that instinctively drew wxisting and potential customers into product planning. What amazes me a lot is that the students assume transparency wins and gross commercial marketing loses. the take away is this: specificity draws potential customers in.

Great post Dave!

Jim

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