Comments on: GM Shifting 50% Of Ad Spending Online – Silicon Alley Insider http://www.churbuck.com/wordpress/2008/03/gm-shifting-50-of-ad-spending-online-silicon-alley-insider/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Kohut http://www.churbuck.com/wordpress/2008/03/gm-shifting-50-of-ad-spending-online-silicon-alley-insider/comment-page-1/#comment-326307 Matt Kohut Thu, 20 Mar 2008 21:56:30 +0000 http://www.churbuck.com/wordpress/?p=1601#comment-326307 What percentage of a PC marker’s ad budget should be online? In an emerging market with little PC penetration -- zero. (How are they going to see your ads?) In a mature market, much less than 50%. I have developed a "skill" of being able to completely ignore most ads, even if they're right in front of me. Especially the flash baesd ones, I'm quickly looking in the corner for the close button. Since I consider them background noise, I tune them out. What percentage of a PC marker’s ad budget should be online?

In an emerging market with little PC penetration — zero. (How are they going to see your ads?)

In a mature market, much less than 50%. I have developed a “skill” of being able to completely ignore most ads, even if they’re right in front of me. Especially the flash baesd ones, I’m quickly looking in the corner for the close button. Since I consider them background noise, I tune them out.

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