Comments on: Lenovo’s Olympic Blogging Program http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/ Commentary on media, technology, marketing and clamming strategies Wed, 17 Mar 2010 15:04:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Challenge » Aggregating - Part 1 http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-458103 The Challenge » Aggregating - Part 1 Tue, 27 May 2008 11:37:26 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-458103 [...] What is this program all about then? The boss explains it far better than I could possibly do. But to summarize: we’re gathering a bunch of “geeky athletes” (tip of the hat to Zach Bell for the term!) and trying to connect them with fans, the general audience and other athletes. They have a lot to say and we want to make sure their voices are heard. [...] [...] What is this program all about then? The boss explains it far better than I could possibly do. But to summarize: we’re gathering a bunch of “geeky athletes” (tip of the hat to Zach Bell for the term!) and trying to connect them with fans, the general audience and other athletes. They have a lot to say and we want to make sure their voices are heard. [...]

]]> By: Blog Aggregation Pages — best practices? at Churbuck.com http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-362312 Blog Aggregation Pages — best practices? at Churbuck.com Mon, 14 Apr 2008 11:20:33 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-362312 [...] The challenge is to tie together 100+ blogs authored by Olympic athletes, coaches, friends and family into a single page. [...] [...] The challenge is to tie together 100+ blogs authored by Olympic athletes, coaches, friends and family into a single page. [...]

]]> By: Lenovo Recruits Olympic Bloggers http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-342585 Lenovo Recruits Olympic Bloggers Thu, 03 Apr 2008 22:19:51 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-342585 [...] Lenovo is launching a creative new initiative for this year’s games, fully embracing them as the Web 2.0 Olympics. Writes David Churbuck of Lenovo: What is the Olympic ideal? The idea that propels the Games? In the end, in my opinion, it’s about the athletes. Some 12,000 extraordinarily talented and driven individuals and teams who are literally the best in the world. For me, the consummate athlete is not necessarily the champion who comes away with the gold, but the 11,000 athletes who won’t win a medal, the athletes who don’t have an agent, an endorsement deal, indeed, for some, even a glimmer of hope of standing on the podium hearing their national anthem. I want to know their story…What is the main event were the athletes themselves? What if, using Google’s Blogger platform and YouTube capabilities, Lenovo could offer any athlete a way to share their Olympic experience with their fans, family, friends, even the world? [...] [...] Lenovo is launching a creative new initiative for this year’s games, fully embracing them as the Web 2.0 Olympics. Writes David Churbuck of Lenovo: What is the Olympic ideal? The idea that propels the Games? In the end, in my opinion, it’s about the athletes. Some 12,000 extraordinarily talented and driven individuals and teams who are literally the best in the world. For me, the consummate athlete is not necessarily the champion who comes away with the gold, but the 11,000 athletes who won’t win a medal, the athletes who don’t have an agent, an endorsement deal, indeed, for some, even a glimmer of hope of standing on the podium hearing their national anthem. I want to know their story…What is the main event were the athletes themselves? What if, using Google’s Blogger platform and YouTube capabilities, Lenovo could offer any athlete a way to share their Olympic experience with their fans, family, friends, even the world? [...]

]]> By: 联想推出“奥运运动员博客”项目 | 新 营 销 观 察 http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-334115 联想推出“奥运运动员博客”项目 | 新 营 销 观 察 Tue, 25 Mar 2008 10:16:46 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-334115 [...] 联想负责全球网络营销的副总是David C. Churbuck，一小时前他在其博客中介绍了他所策划推出的联想奥运博客项目（英文）。 [...] [...] 联想负责全球网络营销的副总是David C. Churbuck，一小时前他在其博客中介绍了他所策划推出的联想奥运博客项目（英文）。 [...]

]]> By: WebUrs http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-329393 WebUrs Sat, 22 Mar 2008 10:42:56 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-329393 Great idea, wow. Rob brought up the metrics issue. Maybe we can help and provide you with the more tangible measures of success that will satisfy the bosses. What you say, http://commetrics.com/?page_id=5 Please talk to us and let us make positive buzz about this project, love to help. Great idea, wow.

Rob brought up the metrics issue.

Maybe we can help and provide you with the more tangible measures of success that will satisfy the bosses.

What you say, http://commetrics.com/?page_id=5

Please talk to us and let us make positive buzz about this project, love to help.

]]> By: The Challenge » Long tail, short sleep http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-328649 The Challenge » Long tail, short sleep Fri, 21 Mar 2008 23:47:45 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-328649 [...] Now that the word is officially out, I think I can share a bit more openly what I’ve been involved with for the last months. David made an excellent job pitching the whole concept of Lenovo’s long tail web marketing move for the Beijing Summer Olympic Games. [...] [...] Now that the word is officially out, I think I can share a bit more openly what I’ve been involved with for the last months. David made an excellent job pitching the whole concept of Lenovo’s long tail web marketing move for the Beijing Summer Olympic Games. [...]

]]> By: David Churbuck http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-327497 David Churbuck Fri, 21 Mar 2008 11:34:21 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-327497 Benjamin: This is probably the point that concerns me the most -- I'll do another post going into the China accessibility issue in greater detail. Our options we: 1. host the blogs ourselves 2. seek a different platform 3. seek a mirror/backup In the end, I am betting on the scenario laid out in James Fallows' recent article in the Atlantic. http://www.theatlantic.com/doc/200803/chinese-firewall Benjamin:
This is probably the point that concerns me the most — I’ll do another post going into the China accessibility issue in greater detail.

Our options we:
1. host the blogs ourselves
2. seek a different platform
3. seek a mirror/backup

In the end, I am betting on the scenario laid out in James Fallows’ recent article in the Atlantic.
http://www.theatlantic.com/doc/200803/chinese-firewall

]]> By: Benjamin http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-326948 Benjamin Fri, 21 Mar 2008 05:05:33 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-326948 Greetings, This effort is awesome. Thanks for making it happen. I have to seriously wonder about the platform choice, though. My concern is not based on technology: clearly Google, Youtube and Blogger are great choices for most of the world--except for China, which has blocked Blogger for some time now, and which periodically blocks Youtube when something sensitive gets put on that network. So how will the athletes use the platform at all, and how will folks in China (those who live here and those who are just visiting for the games) access any of the content? Benjamin. Greetings,

This effort is awesome. Thanks for making it happen.

I have to seriously wonder about the platform choice, though. My concern is not based on technology: clearly Google, Youtube and Blogger are great choices for most of the world–except for China, which has blocked Blogger for some time now, and which periodically blocks Youtube when something sensitive gets put on that network. So how will the athletes use the platform at all, and how will folks in China (those who live here and those who are just visiting for the games) access any of the content?

Benjamin.

]]> By: David Churbuck http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-325822 David Churbuck Thu, 20 Mar 2008 15:55:18 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-325822 Tim -- yes, we are in discussions with bloggers from countries such as Cambodia. Lenovo is very much committed to supporting emerging markets and bringing technology to developing markets. Josh & Sam -- fingers are crossed on open access come August Rohit -- it's an honor to have you on the project Peter -- i too am drawn to the really niche sports Joe S -- I think I know what you mean .... Chris -- Athens wasn't very windy, was it? Joe S -- we're looking an cross translation. gonna be a challenge Rob -- always the metrics buzzkiller .... Jim -- how goes Perro? Tim — yes, we are in discussions with bloggers from countries such as Cambodia. Lenovo is very much committed to supporting emerging markets and bringing technology to developing markets.

Josh & Sam — fingers are crossed on open access come August

Rohit — it’s an honor to have you on the project

Peter — i too am drawn to the really niche sports

Joe S — I think I know what you mean ….

Chris — Athens wasn’t very windy, was it?

Joe S — we’re looking an cross translation. gonna be a challenge

Rob — always the metrics buzzkiller ….

Jim — how goes Perro?

]]> By: Tim Abbott http://www.churbuck.com/wordpress/2008/03/lenovo%e2%80%99s-olympic-blogging-program/comment-page-1/#comment-325769 Tim Abbott Thu, 20 Mar 2008 14:44:38 +0000 http://www.churbuck.com/wordpress/?p=1600#comment-325769 David, I agree with the others here that you have struck on a very cool idea and I wish you every success. The old international development worker in me wonders if you can also find more than a token candidate blogger from the developing world where there may be more of a Web 2.0 fluency gap. Can you incorporate a deliberate way to attract and authentically support competitors from these places who have unique stories to tell but may lack the language or technology skills to fit the ideal model of a savvy storyteller who just needs to plug in to take off? Got any talent scouts in the developing world looking for these folks and a plan to support them? It would be a shame to have the wealthy nations dominate the web Olympics the way they do most of the actual events. David, I agree with the others here that you have struck on a very cool idea and I wish you every success. The old international development worker in me wonders if you can also find more than a token candidate blogger from the developing world where there may be more of a Web 2.0 fluency gap. Can you incorporate a deliberate way to attract and authentically support competitors from these places who have unique stories to tell but may lack the language or technology skills to fit the ideal model of a savvy storyteller who just needs to plug in to take off? Got any talent scouts in the developing world looking for these folks and a plan to support them? It would be a shame to have the wealthy nations dominate the web Olympics the way they do most of the actual events.

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