Comments on: Newspaper revenues take biggest plunge on record http://www.churbuck.com/wordpress/2008/03/newspaper-revenues-take-biggest-plunge-on-record/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Rogers http://www.churbuck.com/wordpress/2008/03/newspaper-revenues-take-biggest-plunge-on-record/comment-page-1/#comment-339131 David Rogers Mon, 31 Mar 2008 18:50:05 +0000 http://www.churbuck.com/wordpress/?p=1619#comment-339131 Hi David, If you check the CNET article, there's a link to the data from the Newspaper Association of America -- which answers your question. **Online ad revenue grew 18.80% in the last year. It was just a much smaller piece ($3.166 billion) than the print total ($42.209 billion), hence the overall decline of 7.9%. See the full break-out 1950-2007 at: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx Thanks for alerting me to these stats! best, David Rogers Columbia Business School founder, Brite conference Hi David,

If you check the CNET article, there’s a link to the data from the Newspaper Association of America — which answers your question.

**Online ad revenue grew 18.80% in the last year.

It was just a much smaller piece ($3.166 billion) than the print total ($42.209 billion), hence the overall decline of 7.9%.

See the full break-out 1950-2007 at: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx

Thanks for alerting me to these stats!

best,
David Rogers
Columbia Business School
founder, Brite conference

]]> By: Charles Barthold http://www.churbuck.com/wordpress/2008/03/newspaper-revenues-take-biggest-plunge-on-record/comment-page-1/#comment-338990 Charles Barthold Mon, 31 Mar 2008 15:48:48 +0000 http://www.churbuck.com/wordpress/?p=1619#comment-338990 I'm surprised it's not even greater. I’m surprised it’s not even greater.

]]> By: All Things Cahill » Blog Archive » The New Yorker proclaims newspapers “Out of Print” http://www.churbuck.com/wordpress/2008/03/newspaper-revenues-take-biggest-plunge-on-record/comment-page-1/#comment-338960 All Things Cahill » Blog Archive » The New Yorker proclaims newspapers “Out of Print” Mon, 31 Mar 2008 14:26:10 +0000 http://www.churbuck.com/wordpress/?p=1619#comment-338960 [...] David Churbuck has a bit on this as well: I want to see the percentage state of online revenue in the newspaper industry — that last paragraph infers a decline in online revenue for newspapers, which I know is not the case in the UK at least. [...] [...] David Churbuck has a bit on this as well: I want to see the percentage state of online revenue in the newspaper industry — that last paragraph infers a decline in online revenue for newspapers, which I know is not the case in the UK at least. [...]

]]>