Comments on: Social Media 201

By: Time to register for BlogPotomac! | Social Media Group

Time to register for BlogPotomac! | Social Media Group — Thu, 06 Mar 2008 13:05:36 +0000

[...] Which is something I am absolutely all over – being recently very inspired by David Churbuck’s (Lenovo’s social media guru) post lamenting the lack of more Social Media 201 examples. [...]

By: WebUrs

WebUrs — Thu, 06 Mar 2008 12:05:14 +0000

Salue David

As John says, custom KPIs (jargon watch: key performance indicators) can do a lot but unfortunately, I still feel that we need some measures that help us do better when it comes to metrics.

I am working on a quick way to measure a blog’s value added (but from the reader’s perspective). Also I have a tentative measure for impact but it is a partial one only.
We (myself and the techie ) are working on the online tool to allow you all to go and benchmark your blogs (http://ComMetrics.com)

One vs many: a single corporate blog or many? this is difficult to address and even if one says we have one corporate blog only and the woman is our CEO and writes using I what about all the blogs from people like you David. This is not a corporate blog but there is a lot about your work in it. Ooops and Jeremiah Owyang, his blog is pretty much his but pushing Forrester nonetheless, is it not.

I am not sure how to control this but I am certain that one corporate blog will not work because of all the people blogging about their work on their own sites such as you David.

Thanks for this interesting post I found via John Bell’s blog.

By: John Bell

John Bell — Wed, 05 Mar 2008 13:45:22 +0000

Your list and impatience with the SM bland pundits is refreshing. These are all issues we are wrestling everyday beacuse we are actuaqlly doing the work. Not the least of these is the measurement challenge. Yes, I am tired of the promise behind the “engagement word. What I really object to is the ARF using engagement as a measure of really neat advertising (e.g. time spent looking at an ad). There are a lot of good folks beside ourselves trying to come up with an adult measure for social media-based WOM – Nuconomy, BzzAgent, WOMMA. The metrics will include numbers like comments and posts, time spent, pos/neg/neutral, etc… but in the interests of simplicity, we need to find the three numbers that matter most or we need to roll up the many numbers into a measure that you and other marketers would agree is generally useful. For now, we use custom KPIs (jargon watch: key performance indicators) that include the type of granular information you mention. That works – but is not a standard. Interestingly, we see more andmore marketing measurement programs moving away from standards towards custom, relevant KPIs. I still believe SMM or WOMM needs a simple stadard we can all generally accept (and place monetary value around).

We need more diligence from SM pros. We need harder work wrestling with problems enocuntered by those of us actually doing the work – creating strategy, executing it and learning along the way. The armchair pundits are a dime a dozen. We need SM 201, 301 and AP-level.

By: tecosystems » links for 2008-03-05

tecosystems » links for 2008-03-05 — Wed, 05 Mar 2008 06:22:20 +0000

[...] Social Media 201 at Churbuck.com very difficult questions indeed, hinging as they do on personal responsibility, accountability and anonymity (tags: socialmedia davidchurbuck interaction community) [...]

By: Mark

Mark — Mon, 03 Mar 2008 02:16:43 +0000

David,

So much great material to shoot at. For brevity, I’d like to talk about #2 and #10. I know you hate the royal we. I find it a challenge when blogging on behalf of my employer or representing that employer’s interest in communications to customers online. The alternative to “We” seems to be “I”. That’s fine for expressing opinion, but comes off sounding rather pretentious and regal in it’s own regard.

To much of the “I” and I begin to sound like I’m the CEO, when I’m anything but. I keep my broom out of sight, but you see how many keys are on my key ring don’t you? You know what that means…stay off the floor, I just mopped.

The other risk is transferrence. I’m supposed to be building customer affinity for my supplier, but sometimes the comments comeback as “Thanks for shaking the dingbats out of my widget – You Rock, but I still think Newco sucks…”

Which leads me to #10….
When you become the SMM guru, and memos go out saying that your the man, and everything should be routed to you to deal with. Well…pretty soon your in box gets flooded by every joe and jane employee who just subscribed to google alerts and want to help you out by sending along whatever turd just popped up, and of course management from all corners of the organization subscribes too, and has interest in what your doing about each one they found..and they have opinions and perhaps directives about it. How to avoid the horrific “group edit” of a post.

By: Jim Forbes

Jim Forbes — Sun, 02 Mar 2008 20:09:44 +0000

The reason I read people I trust to report trends in social media is to see what course i can comfortably chart given my style and interests.
What turns me off is a repeated rehashiong of basics and then watching people try and capitalize on an oportunity with elemental tactics an old ionformation, and then using blogs to record their activities.
It’s time for the pros to step up and for the semipros to go out and try to manage some farm clubs out in the heartland.
Some of the most insightful conversations I”ve been a part of have been at the 3rd and 4th year college level at various universities here in southern California. And among those, a couple that have stood out include: a twop hour lecture on what bag biz majors should and can do to develop blogs aimed at , local, state and federal bodies; and the opportunity seed and supply makers can do to encourage blogging on their sites from trusted “farmers” and agriculturalists. In both of these discussions the participants suggested that blogging should include hard data presented in easily recognized, compelling formats, and that data links in such blogs need to be dynamic.

By: Jeremiah Owyang

Jeremiah Owyang — Sun, 02 Mar 2008 15:29:13 +0000

David

Thanks, I see this, I’ll be addressing some of these in upcoming posts, and many of them are already answered in Forrester reports.

Also, this plays to your social media 101, 201, 301. The years are wrong, but the questions still are still very relevant

http://www.web-strategist.com/blog/2007/09/06/the-questions-corporations-ask-about-social-media/

I tag some of my more advanced classes/posts ‘web strategy’

http://www.web-strategist.com/blog/category/web-strategy/

Expect to see me adding to your questions in the future, thanks.