Comments on: The State of the Magazine Giveaway Rack http://www.churbuck.com/wordpress/2008/03/the-state-of-the-magazine-giveaway-rack/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris http://www.churbuck.com/wordpress/2008/03/the-state-of-the-magazine-giveaway-rack/comment-page-1/#comment-307152 Chris Tue, 04 Mar 2008 16:52:15 +0000 http://www.churbuck.com/wordpress/?p=1576#comment-307152 I believe ABC or BPA would file these under "public place copies" and still count them as paid....sureeeeeeeeeeeeeeeeeeeeeeeeee...if they get $0.01 from US Air, they count as paid. Magazine companies are refusing to face up to the obvious fact that their audience is shrinking. Instead they are in this death spiral of replacing true subscribers with junk like this, and hoping to make up the lost subscription revenue with more advertising...trying to raise their rates while their audience gets smaller and less engaged.....okey dokey No thank you! There will always be a place for magazines, it's just that that place is a smaller one then exists right now. Scale Back and figure out the true size of the business and then re-engineer the business top reflect reality...not the past I believe ABC or BPA would file these under “public place copies” and still count them as paid….sureeeeeeeeeeeeeeeeeeeeeeeeee…if they get $0.01 from US Air, they count as paid.

Magazine companies are refusing to face up to the obvious fact that their audience is shrinking. Instead they are in this death spiral of replacing true subscribers with junk like this, and hoping to make up the lost subscription revenue with more advertising…trying to raise their rates while their audience gets smaller and less engaged…..okey dokey

No thank you!

There will always be a place for magazines, it’s just that that place is a smaller one then exists right now.

Scale Back and figure out the true size of the business and then re-engineer the business top reflect reality…not the past

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