Mar 08 2008

What I’m Reading — Radically Transparent

Published by at 8:43 am under Books,General,Interactive Marketing

Congratulations to Andy Beal -- the talent behind Marketing Pilgrim -- on the publication of Radically Transparent: Monitoring and Managing Reputations Online.

I've known Andy since I joined Lenovo in 2006 in the context of his SEO expertise. A year ago he interviewed me about reputation monitoring, incident detection, and problem resolution -- something we spend a lot of time performing at Lenovo with our Social Media Marketing team led by Mark Hopkins and Tim Supples.

This is a very good book because it's grounded in a ton of hard leg work and case study research -- not hand waving theory with the usual Hallmark platitudes about authentic conversation stuff. Andy and his co-author Judy Strauss are not pushing a theoretical agenda -- this isn't one of those detestable business books that repeat the summary on the back cover blurb a hundred times. I'd rank it with Avinash's Web Metrics as an essential and practical operators manual.

Beal's strength in writing about the topic is his mastery of search -- which is the fundamental enabler and catalyst to the entire field of SMM. Some would argue it's the blogs, Andy realizes its the detection, the track back and the notifications that makes SMM possible and indeed, essential.

5 responses so far

5 Responses to “What I’m Reading — Radically Transparent”

  1. Andy Bealon 08 Mar 2008 at 11:02 am

    Thank you David for your kind praise. And a big thank you for being so open and candid about Lenovo’s reputation management efforts. Your input really helped with the book!

  2. [...] Churbuck has now read Radically Transparent, and gives it a glowing endorsement: [...]

  3. [...] David Churbuck, Lenovo: This is a very good book because it’s grounded in a ton of hard leg work and case study research — not hand waving theory with the usual Hallmark platitudes about authentic conversation stuff. Andy and his co-author Judy Strauss are not pushing a theoretical agenda — this isn’t one of those detestable business books that repeat the summary on the back cover blurb a hundred times. [...]

  4. Kristasphereon 08 Mar 2008 at 12:43 pm

    Andy: If I’m not mistaken, you used to be my neighbor in the townhomes?
    You lived across my back yard I think. I work for David @ Lenovo. Small world indeed.
    Congratulations…look forward to reading the book.

  5. Andy Bealon 09 Mar 2008 at 8:10 pm

    @Kristasphere – I sure was. I hope you’re enjoying working for such a smart boss. :-)

Trackback URI | Comments RSS

Leave a Reply