Apr 14 2008

Blog Aggregation Pages — best practices?

Published by David Churbuck at 5:59 am under Community,Olympics

The challenge is to tie together 100+ blogs authored by Olympic athletes, coaches, friends and family into a single page.

Purpose of the page is:

  • Highlight the “post of the day” as determined by a blogger-in-chief
  • Permit the reader to scan the latest posts from the bloggers
  • Permit the reader to manage subscriptions to the RSS of those blogs to their preferred aggregator (Google Reader, Bloglines, etc.)
  • Publish Tweets
  • Publish latest shared media
  • Flickr/Picasa Photos
  • YouTube Videos
  • del.icio.us tags

Esteban Panzeri is on the job, and I suggested Alltop as one example of an interface example, but no one (Bhargava and Bell) seemed overly excited. And having visited Alltop a total of two times, I was stupid to reference something I don’t even use.

The ideal would be a shared Google Reader interface — all the functionality but constrained to a managed blogroll/OPML file. Public Google Reader. Possible? Second question is how to incorporate reader inputs. Third question: is it still too early to present a consumer web user with a call to action to click on an orange RSS button to subscribe to a feed? Are most consumers accustomed to a direct blog visit? I must dust off aggregator and feed reader adoption statistics.


Know of any good examples of blog network homepages? Should we be looking at HuffPo? CapeCodToday? Mark Cahill and I tried to tackle this with a community of saltwater fly fishing bloggers in 2003-2004, but it was too early to get much traction.

9 responses so far

9 Responses to “Blog Aggregation Pages — best practices?”

  1. Andy Bealon 14 Apr 2008 at 8:31 am

    Something like this?

    http://www1.netvibes.com/marketingpilgrim

  2. Joe Sealeon 14 Apr 2008 at 8:38 am

    Sounds a lot like netvibes.com or a social media newsroom where you have more design control – http://www.shiftcomm.com/newsroom/

    Another alltop-ish layout- http://www.socialblogroll.com/

  3. David Churbuckon 14 Apr 2008 at 9:36 am

    Thanks. Good suggestions. Netvibes is a little bleak and more evocative of our Google built Olympic Podium than I’d like. I was thinking something like http://www.lenovoblogs.com but more robust and dynamic.

  4. [...] David Churbuck posts this morning on Blog Aggregation.  We both did a blog aggregation project over at Reel-Time.com in 2003 which, as he notes, was well ahead of the curve (and probably the need).  He’s got some excellent points, but I have a few things to add. [...]

  5. Nathan Gilliatton 14 Apr 2008 at 10:26 am

    Take another look at Social Media Today, which is running on the Blogtronix platform.

    http://www.socialmediatoday.com/

  6. Mark Cahillon 14 Apr 2008 at 10:32 am

    I blogged on the topic…here’s a summary.

    1. I don’t like the shrink wrap solutions – all blogs have RSS and it’s too easy to slice and dice RSS content – consider roll your own.
    2. Tagging and categorization strategy is key.
    3. Aggregation is simple content management – think of it that way and you can really make things happen.

    RSS is XML and XML is content separated from style – it’s your job to reapply the style, so do it well.

    http://www.allthingscahill.com/2008/04/blog-aggregation

  7. Andy Bealon 14 Apr 2008 at 3:48 pm

    Maybe something using Ning? http://www.ning.com/about/features.html

  8. Lewison 21 Apr 2008 at 9:44 pm

    You might want to check out The Participatory Fnd.’s Miro media player, specifically their Video Bomb feature. It allows your community to aggregate, tag and share video feeds embedded into your homepage. Essentially RSS feeds for video, which your core users, say tops fans for each athlete would prob. love to be given the power to highlight their inspiration athletes.

  9. The Challenge » Aggregating - Part 1on 27 May 2008 at 7:07 am

    [...] It is finally live so I can talk about it. Some time ago David asked how to aggregate 100+ feeds in a single site. He got some very interesting answers, most notably one pingback from Mark Cahill. [...]

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