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Toast is now the hottest thing in product design « Collateral Damage

Why I read Constantine von Hoffman and you should too. This is a masterful treatise on a personally favorite topic — toast.

“It’s true. There’s something about turning things that aren’t toast into toast that seems to appeal to designers right now. A thumb-sucking trend-spotter (GUILTY!) might say this is because toast is warm and comfortable which makes it especially appealing in these unsettled times. However what I really say is pass the marmalade.”

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