May 28 2008

JetBlue is following me on Twitter …

Published by at 5:23 am under Interactive Marketing

Smart move by JetBlue and fairly simple. Search for twitters who mention the brand and follow them. As a JetBlue lover, it's an easy decision for me in turn to follow them.

I project they will:

  • monitor tweets for expressions of passenger unhappiness and respond quickly
  • ping me with deals, offers, etc.

Now to do the same for Lenovo. Right now there is no Twitter account -- per se -- devoted to Lenovo. I monitor our terms, but the question is how much capacity is needed to do a capable job of monitoring.

3 responses so far

3 Responses to “JetBlue is following me on Twitter …”

  1. Andy Bealon 28 May 2008 at 7:41 am

    I know of one monitoring service that includes Twitter tracking. ;-)

  2. Pilgrim’s Picks for May 28on 28 May 2008 at 9:11 am

    [...] JetBlue is starting to follow its critics on Twitter. Want to keep track of your reputation on Twitter? My Trackur software does it for you! [...]

  3. Jonathan Dingmanon 28 May 2008 at 11:36 am

    @Andy: Geez! Stop trying to pimp out TrackUr everywhere!!!! ;)

    @David: yeah, jetblue does a great job with reputation management using Twitter. I’m actually friends with the person behind the computer screen that uses that Twitter account for JetBlue. They work hard to stay on top of new media, definitely

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