Jun 27 2008
All Things Cahill The Shine is off Social Networking
All Things Cahill » Blog Archive » The Shine is off Social Networking
Very smart post by Mark Cahill that echoes my current irritation as the hype pendulum swings waay too far toward hyperbole over social media. Very much worth the read.
“Say it ain’t so, Joe! Over the past few weeks, it’s begun to look like Social Networking, the current darling of the conference and consultant set, might have jumped the shark. I personally would peg the exact point where it went careening off track as the day that Waste Management (the guys that probably run your local honey truck) opened their own social networking site.”
Mark hit the nail on the head. Bosses go to conferences, drink the Kool-Aid of charismatic speakers preaching the miracle of SMM, and return with the dictate to make everything online an “authentic, unfiltered conversation”…
Hi to Daphne.