I’m seeing a lot of traffic making use of the feed we put on http://cycling.com for the cycling bloggers. It’s been a key part of our strategy for us to get “the conversation” started there.

The thing that has amazed me is how many incredible stories there are. Previously we only heard those the media told us. Now we’re hearing everything. I loved the transparency of the effort that cyclist Josiah Ng provided, even posting after his loss in the Kierin.

The Olympics used to be about contrived drama portrayed by media. Now the drama is real…and compelling.