Nov 30 2008
MediaPost – Facebook, MySpace Aren’t Making the Marketing Cut –
From colleague Gary Milner, further dour sentiment towards Facebook and Myspace as marketing vehicles (see my earlier pointer to P&G’s new CMO saying essentially the same thing — marketers aren’t that capitvated by advertising next to photos of frat boys doing keg stands).
“However, more than half (55%) of the 180 responding chief marketers–representing brands with revenues ranging from $250 million to more than $10 billion–indicated low current interest in actually incorporating the networking sites into their plans.
“One-third said they’re “not interested at all” in getting Facebook and MySpace into their plans, and 22% said they’re “not too interested,” while 35% are very or somewhat interested.”
Twitter
LinkedIn
Delicious
Youtube
Flickr
GooglePlus
Why in the hell would Facebook, MySpace or other social networking sites think any brand would place an ad without verifiable, controlled demographics? I don’t understand why the venture backers of sites like MySpace or Facebook didn’t understand this and take appropriate corrective action early.
It looks like another example of”Let’s rent a barn, Sparky, and put on a show” business modeling to me.
Jim Forbes