Comments on: General Mills’ Pssst… is a Weak Stab at Branded Community | paulgillin.com http://www.churbuck.com/wordpress/2008/12/general-mills-pssst-is-a-weak-stab-at-branded-community-paulgillincom/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Cahill http://www.churbuck.com/wordpress/2008/12/general-mills-pssst-is-a-weak-stab-at-branded-community-paulgillincom/comment-page-1/#comment-670248 Mark Cahill Wed, 10 Dec 2008 18:20:37 +0000 http://www.churbuck.com/wordpress/?p=2336#comment-670248 Nike+ would be one branded community that succeeded. However it took over 2 years to develop. I've posted with several examples of niche community sponsorship we have done recently at NameMedia that allowed us to get the companies and their brands working with targeted demographic users almost right away. http://www.allthingscahill.com/2008/12/branded-community-or-sponsoring-niche-communities/ Nike+ would be one branded community that succeeded. However it took over 2 years to develop.

I’ve posted with several examples of niche community sponsorship we have done recently at NameMedia that allowed us to get the companies and their brands working with targeted demographic users almost right away.

http://www.allthingscahill.com/2008/12/branded-community-or-sponsoring-niche-communities/

]]> By: Branded Community or Sponsoring Niche Communities | All Things Cahill http://www.churbuck.com/wordpress/2008/12/general-mills-pssst-is-a-weak-stab-at-branded-community-paulgillincom/comment-page-1/#comment-670246 Branded Community or Sponsoring Niche Communities | All Things Cahill Wed, 10 Dec 2008 18:14:39 +0000 http://www.churbuck.com/wordpress/?p=2336#comment-670246 [...] Churbuck posted on the issue and asked one very pointed question: Begs the question of who does a decent job with a branded community — aside from the usual [...] [...] Churbuck posted on the issue and asked one very pointed question: Begs the question of who does a decent job with a branded community — aside from the usual [...]

]]> By: jacob morgan http://www.churbuck.com/wordpress/2008/12/general-mills-pssst-is-a-weak-stab-at-branded-community-paulgillincom/comment-page-1/#comment-669845 jacob morgan Wed, 10 Dec 2008 02:02:44 +0000 http://www.churbuck.com/wordpress/?p=2336#comment-669845 I wonder how many "communities' consumers can handle. The person that buys yogurt may also be a huge fan of the detroit pistons while a die hard best buy shopper and a frequent flyer on southwest airlines. Perhaps it is still to early to tell but i wonder if we will approach a community saturation point, much like the one we are seeing with traditional media. Eventually, if everyone moves to communities won't we be just as quick to ignore them? It's probably more of a hypothetical question but I'm curious to hear your opinion. Jacob I wonder how many “communities’ consumers can handle. The person that buys yogurt may also be a huge fan of the detroit pistons while a die hard best buy shopper and a frequent flyer on southwest airlines. Perhaps it is still to early to tell but i wonder if we will approach a community saturation point, much like the one we are seeing with traditional media. Eventually, if everyone moves to communities won’t we be just as quick to ignore them? It’s probably more of a hypothetical question but I’m curious to hear your opinion.

Jacob

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