Comments on: “Sponsored conversations” are a dumb idea … http://www.churbuck.com/wordpress/2009/03/sponsored-conversations-are-a-dumb-idea/ Commentary on media, technology, marketing and clamming strategies Thu, 09 Feb 2012 00:36:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: My Monday Morning Social Media Mashup http://www.churbuck.com/wordpress/2009/03/sponsored-conversations-are-a-dumb-idea/comment-page-1/#comment-750134 My Monday Morning Social Media Mashup Mon, 10 Aug 2009 12:56:06 +0000 http://www.churbuck.com/wordpress/?p=2633#comment-750134 [...] “Sponsored Conversations” Are A Dumb Idea [...] [...] “Sponsored Conversations” Are A Dumb Idea [...]

]]> By: David Churbuck http://www.churbuck.com/wordpress/2009/03/sponsored-conversations-are-a-dumb-idea/comment-page-1/#comment-704219 David Churbuck Tue, 03 Mar 2009 21:59:39 +0000 http://www.churbuck.com/wordpress/?p=2633#comment-704219 Well said Joseph. There are legions of mommy bloggers and tons of "how-I-make-money-from-blogging-by-blogging-about-how-I-make-money-from-blogging" posties who should have no compunction from getting some schwag and cheese for their efforts. Who am I to begrudge them their due? But to my point: I'm not going to launch a PPP campaign anytime soon for Lenovo, won't cotton to any advertorial commissioned on our behalf, and will squint hard at any brand that uses the "sponsored conversation" channel. Trust me, there is a better way than payola. Well said Joseph. There are legions of mommy bloggers and tons of “how-I-make-money-from-blogging-by-blogging-about-how-I-make-money-from-blogging” posties who should have no compunction from getting some schwag and cheese for their efforts. Who am I to begrudge them their due?

But to my point: I’m not going to launch a PPP campaign anytime soon for Lenovo, won’t cotton to any advertorial commissioned on our behalf, and will squint hard at any brand that uses the “sponsored conversation” channel.

Trust me, there is a better way than payola.

]]> By: Joseph Kingsbury, Text 100 http://www.churbuck.com/wordpress/2009/03/sponsored-conversations-are-a-dumb-idea/comment-page-1/#comment-704194 Joseph Kingsbury, Text 100 Tue, 03 Mar 2009 21:04:22 +0000 http://www.churbuck.com/wordpress/?p=2633#comment-704194 David – I agree that “sponsored conversation” is neither an intelligent nor sophisticated means of reaching an audience. I recommend companies follow an authentic approach. But principle aside, the paid blogger approach exists and will probably thrive because it is effective; not effective for you personally, but the vast audience on the Web isn’t as savvy or discriminating as you. Junk, er, direct mail is generally looked down upon but still represents the single largest advertising expenditure industry-wide because distribution is dirt cheap and a minimal response can justify the investment many times over. As long it meets someone’s definition of ROI, it will exist. Same mentality with paid conversations, unfortunately. Let’s hope the collective audience views it with a critical eye. Joseph Kingsbury, Text 100 David – I agree that “sponsored conversation” is neither an intelligent nor sophisticated means of reaching an audience. I recommend companies follow an authentic approach. But principle aside, the paid blogger approach exists and will probably thrive because it is effective; not effective for you personally, but the vast audience on the Web isn’t as savvy or discriminating as you. Junk, er, direct mail is generally looked down upon but still represents the single largest advertising expenditure industry-wide because distribution is dirt cheap and a minimal response can justify the investment many times over. As long it meets someone’s definition of ROI, it will exist. Same mentality with paid conversations, unfortunately. Let’s hope the collective audience views it with a critical eye.

Joseph Kingsbury, Text 100

]]> By: Andy Beal http://www.churbuck.com/wordpress/2009/03/sponsored-conversations-are-a-dumb-idea/comment-page-1/#comment-703828 Andy Beal Mon, 02 Mar 2009 23:59:16 +0000 http://www.churbuck.com/wordpress/?p=2633#comment-703828 I decided to not publish my review of the report. I share your sentiment but also the report fails to mention the blogger backlash the Kmart reviewers suffered and don't get me started on the $749 price tag for 6 pages! I decided to not publish my review of the report. I share your sentiment but also the report fails to mention the blogger backlash the Kmart reviewers suffered and don’t get me started on the $749 price tag for 6 pages!

]]> By: Mark Cahill http://www.churbuck.com/wordpress/2009/03/sponsored-conversations-are-a-dumb-idea/comment-page-1/#comment-703801 Mark Cahill Mon, 02 Mar 2009 22:56:07 +0000 http://www.churbuck.com/wordpress/?p=2633#comment-703801 King Crimson...Elephant Talk...says it all. King Crimson…Elephant Talk…says it all.

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