Sorry to learn the sad news that Richard Sapper passed away. I worked with him on an amazing prototype of a “cloud” PC called the Skylight which he carved from wood in Gloucester and mailed to the design team at Lenovo wrapped in bubble wrap. My Tizio lamp on my desk is lit today in homage. A very talented, influential designer who did amazing things to simple devices from pens to lamps to Thinkpads. He also was a fellow fan of Cynar, the Italian apertif concocted from artichokes.
Acquia — (Ah-kwee-ah, from the Navajo word for locate, or spot) — is where I do my thing and have been doing that thing for the past year. We’re about the next big thing in web site development — “digital experiences — and built on top of Drupal, the open source content management framework that was invented by Acquia’s co-founder Dries Buytaert in 2001.
I first built with Drupal in 2005 at IDG — driven to open source out of desperation with a customer of CIO.com needed a microsite with a community in less than two weeks time. The commercial content management solutions were too expensive and unwieldy, so with a sense of piratical naughtiness a few of us downloaded the source code and had a Drupal site up and running in a few days.
I remember the whole experience was a little brutal — but hey, fast-forward to 2011, I’m doing web consulting in NYC for big brands and musicians, and I start recommending Drupal again because this Boston-area company — Acquia — is offering it on a platform-as-a-service model from the cloud and kind of blowing up past points of webmaster hell like the dreaded “slashdot” effect coined at Forbes.com when a stiff wind would knock down our anemic home-made infrastructure.
Drupal has been on version 7 since 2011. Some massive sites run on the system (best described as a framework for building custom content management systems), including big brands, government agencies, big media and more. In the spring of 2011 the Drupal community — the largest open source community in the world with more than 1 million registered users — kicked off the process of building Drupal 8.
I’ve been around content management way too long but D8 is one of the more impressive advances because of its architecture approach to what Dries is calling the post-browser web. The reality for modern site builders and digital types today is that the concept of the “site” is being replaced by a far more complicated set of different distribution channels ranging from different devices to aggregators such as Facebook, Apple News, Flipboard and online merchants like Amazon and eBay. In short — the art and science of making stuff and publishing it on the Internet has gone far beyond the days when I started out in 1994 writing HTML with a text editor and worrying about launching Forbes.com or this blog in the days of the command-line driven Internet.
Today Acquia sucked it up and declared it’s ready for its customers to start planning and building with Drupal 8 on the Acquia Platform right now, even though the code is still in beta and declared to “be ready when it’s ready.” I admire the grit it took for Acquia’s CEO Tom Erickson and CTO Dries Buytaert to go out on the diving board and tell their customers and the digital agencies that serve them that now is the time to take the plunge and make the move to the next big thing in delivering amazing digital experiences to a world that has declared in a very big way that online is the first place they go.
I’ve been obsessing about machine learning for some reason — probably due to reading the Project VRM mailing list assiduously and looking at the massive flaws in so-called marketing automation systems. The idea that algorithms can reliably target and personalize media and messages is showing some signs of collapse as the technology does more to expose the ignorance of the sender than true understanding of the recipient.
Full disclosure: I know these guys and I love what they’re doing. I spoke to Sam Parr the co-founder a couple weeks ago about the shitty state of online “content” (the fact we call it “content” is indicative of how grey-goo it has become) and he’s got the swagger.