Vario Creative Blog » Online Marketing and Measuring Social Media
The omni-intelligent Mark Cahill on engagement marketing and measuring. A great post:
“Engagement is sexy, it’s fun, it’s altruistic. It’s marketing riding in on a white charger to save the damsel. Direct marketing is unsubscribe lists, frequency and walking a thin line with the dark side. “Luke, I’m your marketing manager…””Engagement is the thing that allows you to direct market. It helps to create an environment where the customer is willing to recieve your message, opt in for email, open print mail, click on targetted ads, sign up for RSS, etc. It’s the difference between an open email and a new spam filter rule with your name on it. This is purely perception on the part of the customer.”
