Jun 23 2006
About
David C. Churbuck, is a digital media and marketing executive with over 25 years of experience and innovation in print and online businesses He is the Vice-President of Global Digital Marketing at Lenovo, the world’s fourth largest PC manufacturer and home of the ThinkPad and IdeaPad lines of notebook computers.
Churbuck was the founder of Forbes.com and set Forbes’ new media strategy from 1994 to 2000. Forbes.com remains one of the world’s leading business/financial news sites. In 2000 he joined McKinsey & Company to launch an online publication for the firm’s e-commerce and media clients.
While at the Firm, he was part of a team which created one of the earliest secure proprietary platforms for the creation, management and distribution of digital audio and video over the Internet, leading a transformation of the firm’s business knowledge management system. In 2002 and 2003 he was the managing director of a Swiss-based online consortium of independent wealth advisors: 21i.net, setting that consortium’s strategy for its online interactions with high net worth clients. In 2005, he joined IDG’s CXO Media as VP/GM of CXO Online, assuming editorial, design, P&L, and strategic responsibility for cxo.com, cio.com, csoonline.com, cmomagazine.com and darwinmag.com. During his tenure at CXO, online revenues and traffic increased dramatically and CIO.com won the American Business Media 2006 Jesse Neal award for best website. Churbuck’s journalism career began as an intern at the Cape Cod Times in 1980, then as political editor and Massachusetts statehouse bureau chief for the Lawrence Eagle-Tribune where he covered the 1984 Presidential election. In 1985 he joined PC Week, covering LANs, software, and launching its business coverage before becoming its News Editor in 1986. He joined Forbes in 1988 as senior technology editor. His reporting won several national awards, including: the Computer Press Association’s Business Story of the Year, the National Association of Science Writer’s story of the year, and two first-place awards in consecutive years in the Computer Museum’s Excellence in Technology Communications competition. In 1995 he founded Reel-Time: The Internet Journal of Saltwater Flyfishing. He was an early innovator in database publishing, online advertising (he invented the “skyscraper” or “tower” ad unit), and sponsorship models, user interface design, and content management systems. In 2004 he advised two startups: Foldera, a California-based web services company, advising the company on an ongoing basis on its press and web strategy as a member of its advisory board; and a Massachusetts bio-tech, Environmental Operating Systens, on business strategy, fund raising, and marketing. He assisted in the research and writing of Multisourcing, A book on outsourcing strategy for a leading global technology research and consulting firm published by Harvard Business School Press in the fall of 2005. He blogs on online strategy and saltwater fly fishing. Churbuck is married and has three children. His interests include sculling and cycling. In 1988 he wrote The Book of Rowing, a history of the sport of rowing which was republished in the spring of 2008. EMAIL: david AT churbuck DOT com last updated 6.10.09 |
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[...] • Cnet: ‘Could Lenovo be sexy?’ • Churbuck.com: ‘Proactive tech support’* (Gives insight on proactive support in tech industries, system flows in tech industries and thus, tech PR) [...]
[...] – Engagement –> No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTMLallowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> [...]
[...] Something struck me recently when reading Dave Chubuck’s blog. For those of you unfamiliar with Churbuck, he is VP Marketing at Lenovo and a pretty fab blogger in his own right. He has a way of cutting through much of the subtle, latent Web 2.0 BS and calling things out. [...]
[...] I’m grateful for feedback from folks like David (check out his Bio, he’s very seasoned) and I even offered him the opportunity go guest post on this blog to set the bar higher. But if you’re still hungry for advanced content that solves all your business problems, you won’t find those here. While I share a great deal of information on this blog (I hope I’ve built trust with you) I reserve 100% of my resource for my clients. [...]
[...] è”想负责全çƒç½‘络è¥é”€çš„副总是David C. Churbuck，一å°æ—¶å‰ä»–在其åšå®¢ä¸ä»‹ç»äº†ä»–所ç–划推出的è”想奥è¿åšå®¢é¡¹ç›®ï¼ˆè‹±æ–‡ï¼‰ã€‚ [...]
[...] I suspect though, that I may not be alone. There are probably a lot of people in middle and upper management who can relate because they grew up with the same values. Spare a thought for them because I’m not sure that the concepts of social networking come naturally to this generation. I can feel the frustration in the writing of people on the leading edge like David Churbuck who desperately want us to pick up the pace, but, unfortunately, I think that we may be closer to Jeremiah Owyang’s view of social media in the corporation because these attitudes are so deeply ingrained. So even though everyone involved in the social media space recognizes that the movement is irreversible, it will take time, patience and a lot of understanding before Enterprise 2.0 becomes the norm. I am thrilled at the opportunity to come along for the ride at my new job here at Social Media Group and I look forward to finally being part of the “conversation”. [...]
[...] Notable Professionals Michele Frost (current colleague) Peter Simonsen, Group Director, Enterprise Web Strategy (my former boss) Lisa Demoney Director of Online Marketing at Joie de Vivre Hospitality (former colleague) James Spanfeller President, Chief Executive Officer, Forbes.com Dave Churbuck, Vice-President of Global Web Marketing Olivier Naimi, Director, Global Web Marketing [...]
[...] Notable Professionals Here are links to their public profiles in LinkedIn Michele Frost (current colleague) Peter Simonsen, Group Director, Enterprise Web Strategy (my former boss) Lisa Demoney Director of Online Marketing at Joie de Vivre Hospitality (former colleague) James Spanfeller President, Chief Executive Officer, Forbes.com Dave Churbuck, Vice-President of Global Web Marketing Olivier Naimi, Director, Global Web Marketing [...]
[...] This past week I had the opportunity to participate in two Interwoven events directed at interactive marketers and the challenges they are facing online. The first event was a panel discussion, entitled “From Browsers to Buyers: How to Drive More Value From Your Online Marketing” that took place Tuesday night at Umbria Ristorante in Boston and was expertly moderated by Senior Editor-in-Chief at 1to1 Magazine, Ginger Conlon. Panelist Dave Churbuck, VP of Global Web Marketing at Lenvo and Ben Kiker, CMO at Interwoven both provided excellent insight into how companies are addressing the new online challenges facing their marketing departments. The discussion was very interactive and the format provided a good forum for open discussion and sharing of ideas. I was particular impressed with David’s thoughts around “The Year of the Landing Page” and enjoyed the other insights the former founder of Forbes.com and author of churbuck.com talked about during the evening. [...]
I live in Beijing and found your blog in a search for ergometers in Beijing. I used to row in college in Vermont and have been looking for a gym with an ergometer for the past three years, or better yet, a place where I could get into an actual boat from time to time. Any chance you have any leads for people/facilities from your work in Beijing this month? I would be forever indebted!
Thanks,
Lila
I just had to post a comment because I’m on the same journey! Honestly, I even think our writing style is similar. Best of luck in the next 7 months! I have a funny feeling you’re not going to end this year the same way you started it. But we shall see! Good luck. Keep doing it!
Is the Dave Churbuck that I knew through my cousins in Cotuit and then was in TD, ’80? I’m Pierson the same year and was looking thru the Reunion Facebook page.