Jun 23 2006

About

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David Churbuck is a digital media and marketing executive with over 25 years of experience and innovation in print and online businesses He is a founding partner of Eastman Advisors, LLC, where he advises individual and corporate clients on digital marketing, ecommerce, and digital media as part of the firm’s corporate advisory practice.

He was Vice-President of Global Digital Marketing at Lenovo from 2006 to 2010, the world’s largest PC manufacturer and home of the ThinkPad and IdeaPad lines of notebook computers. At Lenovo he:

  • Was part of the founding CMO’s team following the acquisition of IBM’s PC Division by Beijing-based Legend Computers.
  • He ed a global team driving digital strategy, digital advertising, and new models of corporate communications.
  • Drove innovation development around cloud computing and future devices, culminating in 2009 CES Best in Show device, Skylight
  • Led social media operations, launched the company’s first corporate blogs and provided global social platform and monitoring tools to the company’s country marketing teams.
  • Conceived, built and launched Lenovo’s award winning 2008 Beijing Summer Olympics athlete blogging program
  • Lead digital direct demand generation for the company ecommerce sites from 2006 to 2009
  • Managed web metrics and analytics from 2006 to 2009

Churbuck was the founder of Forbes.com and set Forbes’ new media strategy from 1994 to 2000. In addition to bring the site’s first editor, acting publisher, and technical director he was editor during the seminal “Shattered Glass” scandal in 1998.  Forbes.com remains one of the world’s leading business/financial news sites.

In 2000 he joined McKinsey & Company to launch an online publication for the firm’s e-commerce and media clients: TomorrowLab. While at the Firm, he was part of a team which created one of the earliest secure proprietary platforms for the creation, management and distribution of digital audio and video over the Internet, leading a transformation of the firm’s business knowledge management system.

 

From 2002 through 2004 he was the managing director of a Swiss-based online consortium of independent wealth advisors: 21i.net, setting that consortium’s strategy for its online interactions with high net worth clients, developing one of the first private social networks and deal-flow exchange systems, and leading 21i.net’s newsletter and director publishing operations across the U.S., Europe, the Middle East and Asia.

In 2005, he joined IDG’s CXO Media as VP/GM of CXO Online, assuming editorial, design, P&L, and strategic responsibility for cxo.comcio.comcsoonline.comcmomagazine.com and darwinmag.com. During his brief tenure at CXO, online revenues and traffic increased dramatically and CIO.com won the American Business Media 2006 Jesse Neal award for best website.

Churbuck’s journalism career began as an intern at the Cape Cod Times in 1980, then as political editor and Massachusetts statehouse bureau chief for the Lawrence Eagle-Tribune where he covered the 1984 Presidential election. In 1985 he joined PC Week, covering LANs, software, and launching its business coverage before becoming its News Editor in 1986.

He joined Forbes in 1988 as senior technology editor. His reporting won several national awards, including: the Computer Press Association’s Business Story of the Year, the National Association of Science Writer’s story of the year, and two first-place awards in consecutive years in the Computer Museum’s Excellence in Technology Communications competition.

In 1995 he founded Reel-Time: The Internet Journal of Saltwater Flyfishing. He was an early innovator in database publishing, online advertising (he invented the “skyscraper” or “tower” ad unit), and sponsorship models, user interface design, and content management systems. The site was sold to Namemedia Inc. in 2007.

In 2004 he advised two startups: Foldera, a California-based web services company, advising the company on an ongoing basis on its press and web strategy as a member of its advisory board and its acting CMO; and a Massachusetts bio-tech, Environmental Operating Systems, on business strategy, fund raising, and marketing. He co-authored MultisourcingA book on outsourcing strategy for a leading global technology research and consulting firm published by Harvard Business School Press in the fall of 2005.

He blogs on random topics ranging from Cape Cod history to digital marketing and e-commerce at Churbuck.com

In 1988 he wrote The Book of Rowing (Overlook, New York) a history of the sport of rowing which was republished in the spring of 2008. He also co-authored the privately published History of the Union Boat Club (to be published in 2013).

Churbuck is married and has three grown children. His wife Daphne is an owner and partner in the Cape Cod interior design firm, Graham Eliot Interior Design.

His personal interests include sculling, sailing his 33′ sloop and Crossfit.

Contact: david@eastmanadvisors.com

last updated 3.6.13.

 

 

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16 responses so far

16 Responses to “About”

  1. Lenovo « sometimeson 17 Sep 2006 at 10:40 am

    [...] • Cnet: ‘Could Lenovo be sexy?’ • Churbuck.com: ‘Proactive tech support’* (Gives insight on proactive support in tech industries, system flows in tech industries and thus, tech PR) [...]

  2. Small Business Marketing Strategyon 30 Oct 2006 at 5:52 pm

    [...] – Engagement –> No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTMLallowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> [...]

  3. [...] Something struck me recently when reading Dave Chubuck’s blog. For those of you unfamiliar with Churbuck, he is VP Marketing at Lenovo and a pretty fab blogger in his own right. He has a way of cutting through much of the subtle, latent Web 2.0 BS and calling things out. [...]

  4. Sophistication May Varyon 27 Feb 2008 at 3:08 pm

    [...] I’m grateful for feedback from folks like David (check out his Bio, he’s very seasoned) and I even offered him the opportunity go guest post on this blog to set the bar higher. But if you’re still hungry for advanced content that solves all your business problems, you won’t find those here. While I share a great deal of information on this blog (I hope I’ve built trust with you) I reserve 100% of my resource for my clients. [...]

  5. [...] 联想负责全球网络营销的副总是David C. Churbuck,一小时前他在其博客中介绍了他所策划推出的联想奥运博客项目(英文)。 [...]

  6. [...] I suspect though, that I may not be alone. There are probably a lot of people in middle and upper management who can relate because they grew up with the same values. Spare a thought for them because I’m not sure that the concepts of social networking come naturally to this generation. I can feel the frustration in the writing of people on the leading edge like David Churbuck who desperately want us to pick up the pace, but, unfortunately, I think that we may be closer to Jeremiah Owyang’s view of social media in the corporation because these attitudes are so deeply ingrained. So even though everyone involved in the social media space recognizes that the movement is irreversible, it will take time, patience and a lot of understanding before Enterprise 2.0 becomes the norm. I am thrilled at the opportunity to come along for the ride at my new job here at Social Media Group and I look forward to finally being part of the “conversation”. [...]

  7. What is a Web Strategist?on 18 May 2008 at 11:26 pm

    [...] Notable Professionals Michele Frost (current colleague) Peter Simonsen, Group Director, Enterprise Web Strategy (my former boss) Lisa Demoney Director of Online Marketing at Joie de Vivre Hospitality (former colleague) James Spanfeller President, Chief Executive Officer, Forbes.com Dave Churbuck, Vice-President of Global Web Marketing Olivier Naimi, Director, Global Web Marketing [...]

  8. What is a Web Strategist?on 18 May 2008 at 11:26 pm

    [...] Notable Professionals Here are links to their public profiles in LinkedIn Michele Frost (current colleague) Peter Simonsen, Group Director, Enterprise Web Strategy (my former boss) Lisa Demoney Director of Online Marketing at Joie de Vivre Hospitality (former colleague) James Spanfeller President, Chief Executive Officer, Forbes.com Dave Churbuck, Vice-President of Global Web Marketing Olivier Naimi, Director, Global Web Marketing [...]

  9. [...] This past week I had the opportunity to participate in two Interwoven events directed at interactive marketers and the challenges they are facing online. The first event was a panel discussion, entitled “From Browsers to Buyers: How to Drive More Value From Your Online Marketing” that took place Tuesday night at Umbria Ristorante in Boston and was expertly moderated by Senior Editor-in-Chief at 1to1 Magazine, Ginger Conlon. Panelist Dave Churbuck, VP of Global Web Marketing at Lenvo and Ben Kiker, CMO at Interwoven both provided excellent insight into how companies are addressing the new online challenges facing their marketing departments. The discussion was very interactive and the format provided a good forum for open discussion and sharing of ideas. I was particular impressed with David’s thoughts around “The Year of the Landing Page” and enjoyed the other insights the former founder of Forbes.com and author of churbuck.com talked about during the evening. [...]

  10. Lilaon 25 Aug 2008 at 10:38 am

    I live in Beijing and found your blog in a search for ergometers in Beijing. I used to row in college in Vermont and have been looking for a gym with an ergometer for the past three years, or better yet, a place where I could get into an actual boat from time to time. Any chance you have any leads for people/facilities from your work in Beijing this month? I would be forever indebted!

    Thanks,
    Lila

  11. Jessica Gavinon 24 Mar 2010 at 6:55 pm

    I just had to post a comment because I’m on the same journey! Honestly, I even think our writing style is similar. Best of luck in the next 7 months! I have a funny feeling you’re not going to end this year the same way you started it. But we shall see! Good luck. Keep doing it!

  12. john edelsonon 26 May 2010 at 3:25 am

    Is the Dave Churbuck that I knew through my cousins in Cotuit and then was in TD, ’80? I’m Pierson the same year and was looking thru the Reunion Facebook page.

  13. La infección y otras noticias |on 18 Mar 2013 at 10:29 am

    [...] la revista que destapa el fraude de Stephen Glass, fue fundada por David Churbuck en 1996. La revista on-line publica muchas listas enfocadas a billonarios y sus posesiones; puesto [...]

  14. [...] la revista que destapa el fraude de Stephen Glass, fue fundada por David Churbuck en 1996. La revista on-line publica muchas listas enfocadas a billonarios y sus posesiones; puesto [...]

  15. David Churbuckon 10 Jul 2013 at 7:15 am

    Indeed!

  16. […] post that I wanted to congratulate Grant for joining the choir and with my mind flashing back to David Churbuck opening a mountain of press releases in front of a roomful of PR account managers while describing […]

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