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	<title>Churbuck.com &#187; WTF?</title>
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	<link>http://www.churbuck.com/wordpress</link>
	<description>Commentary on media, technology, marketing and clamming strategies</description>
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		<title>How to Induce Epilepsy During the Holidays</title>
		<link>http://www.churbuck.com/wordpress/2011/12/how-to-induce-epilepsy-during-the-holidays/</link>
		<comments>http://www.churbuck.com/wordpress/2011/12/how-to-induce-epilepsy-during-the-holidays/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 17:48:00 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[Weird]]></category>
		<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4829</guid>
		<description><![CDATA[Happy Festivus people. Imagine if some crazed Griswold on the cul de sac in your gated community one-upped the  Christmas lighting arms race with this? (tip of the hat to my daughter)]]></description>
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<p>Happy Festivus people. Imagine if some crazed Griswold on the cul de sac in your gated community one-upped the  Christmas lighting arms race with this?</p>
<p><em>(tip of the hat to my daughter)</em></p>
<p><a href="http://www.churbuck.com/wordpress/2011/12/how-to-induce-epilepsy-during-the-holidays/"><em>Click here to view the embedded video.</em></a></p>
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		<item>
		<title>Let the Ski Season Begin</title>
		<link>http://www.churbuck.com/wordpress/2011/11/let-the-ski-season-begin/</link>
		<comments>http://www.churbuck.com/wordpress/2011/11/let-the-ski-season-begin/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 18:48:05 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4762</guid>
		<description><![CDATA[This is for Marta, who I imagine is skiing across all the late fall bald spots somewhere in Jackson, New Hampshire.]]></description>
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<p>This is for Marta, who I imagine is skiing across all the late fall bald spots somewhere in Jackson, New Hampshire.</p>
<p><a href="http://www.churbuck.com/wordpress/2011/11/let-the-ski-season-begin/"><em>Click here to view the embedded video.</em></a></p>
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		<slash:comments>0</slash:comments>
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		<title>Who misses floppy disks?</title>
		<link>http://www.churbuck.com/wordpress/2011/09/who-misses-floppy-disks/</link>
		<comments>http://www.churbuck.com/wordpress/2011/09/who-misses-floppy-disks/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 15:48:29 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Weird]]></category>
		<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4649</guid>
		<description><![CDATA[Tip of the hat to Peter Kafka @pkafka:]]></description>
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<p>Tip of the hat to Peter Kafka @pkafka:</p>
<p><a href="http://www.churbuck.com/wordpress/2011/09/who-misses-floppy-disks/"><em>Click here to view the embedded video.</em></a></p>
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		<title>The worst board in history &#8230;.</title>
		<link>http://www.churbuck.com/wordpress/2011/09/the-worst-board-in-history/</link>
		<comments>http://www.churbuck.com/wordpress/2011/09/the-worst-board-in-history/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:05:22 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4640</guid>
		<description><![CDATA[I generally avoid editorializing about business. Too many years writing &#8220;objectively&#8221; about the technology industries has me gun shy about taking an un-reported stand. But since I covered Hewlett Packard closely when I was a tech reporter in the 80s and the company was nearing the pinnacle of its reputation as one of the keystone [...]]]></description>
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<p>I generally avoid editorializing about business. Too many years writing &#8220;objectively&#8221; about the technology industries has me gun shy about taking an un-reported stand. But since I covered Hewlett Packard closely when I was a tech reporter in the 80s and the company was nearing the pinnacle of its reputation as one of the keystone companies in technology, the news this morning that its board didn&#8217;t have the gumption to even interview its latest, and apparently lameduck CEO, Leo Apotheker, feels like the last straw in a decline of Sheenesque proportions and I have to say something.</p>
<p>HP&#8217;s former dominance in printers, PCs, workstations, minicomputers, medical diagnostics, even financial calculators was the culmination of a noble heritage that literally started in a modest residential garage when the founders hand built an oscilloscope they sold to Disney for post-production sound work on Snow White. HP was never the hippest company &#8212; it wasn&#8217;t a place I associate with the bearded sandal wearing characters that made Sun and Silicon Graphics and Apple and Next so colorful &#8212; but it was the most solid and mythic, a place that capitalized on smarts and research and innovation and was able, against the laws of Silicon Valley physics, to maintain its edge even as it absorbed companies like Compaq and DEC. While I believe &#8220;corporate culture&#8221; is an oxymoronic construct, &#8220;The HP Way&#8221; seems to indeed have been a good thing, one that held the massive organization together for a remarkable record of growth and innovation over five decades.</p>
<p><img class="alignnone" src="http://commerce.hpcalc.org/images/12c-front-small.jpg" alt="" width="333" height="250" /></p>
<p>As the founders retired and faded into the philanthropic background, things became unhinged.  Lew Platt missed the Internet. Carly Fiorina over-acquired. Wire-tapping reporters and board members seemed, at the time, like an aberration (now it doesn&#8217;t). Hurd couldn&#8217;t keep it in his pants and mortgaged the company&#8217;s future by slashing R&amp;D &#8230; and now after one remarkably weird year characterized by throwing in the towel over and over, Leo Apotheker &#8212; the CEO no one had ever heard of before &#8212; is the next to walk the plank.  The question is why was he ever even on the boat? I didn&#8217;t even know how to properly pronounce his name until yesterday at lunch when my partner corrected me and put an emphasis on the &#8220;e&#8221; with an accent (It&#8217;s &#8220;Lay-O&#8221; not &#8220;Lee-O&#8221;).</p>
<p>So what went well in the last year? Not much. The Palm acquisition yielded an operating system that was a lame darkhorse out of the gate. The company had a great success in tablets &#8212; once it discontinued them and slashed the price and alienated the first customers silly enough to pay full price when it launched. And the greatest bumble of all &#8212; telling the world that it is considering getting out of the vicious PC business before it had a buyer for that business &#8212;  effectively killing, in a single utterance, all corporate/enterprise demand for fleets of its PCs and future demand by whatever greater fool buys the business off of them.</p>
<p>The headhunters and the board that was too divisive and busy to interview its last round of CEO candidates is drawing up yet another short list of possible leaders. Whoever gets tapped, they have a major mess to muck out. The situation as I see it without looking at the balance sheet:</p>
<ol>
<li>The PC is dead. It has another decade in the corporate world, but game over in PCs. Apple won and tablets are the new form factor. HP made its bid and failed there.</li>
<li>The Wintel standard is irrelevant. Microsoft and Intel no longer call the tune. Operating systems are irrelevant in the cloud. WebOS was nice looking, but too late in the Apple, Android, Windows race.</li>
<li>HP dictates few standards, has no APIs, has no developer community.</li>
<li>Printers. Printers are the last mechanical appendage. Think about it. Once hard disks stopped spinning and went solid state, the last thing with a motor is the printer.  Printers are a means to an end, not a future.</li>
<li>Crisis communications. Beginning with the CNET wiretapping, the Hurd scandal and this summer&#8217;s string of can&#8217;t-shoot-straight missteps, the once golden credibility of the company is very tarnished and tattered.</li>
<li>Marketing. Once Lenovo snagged David Roman &#8212; the marketing rock star that gave HP its awesome &#8220;The PC is Personal Again&#8221; campaign &#8212; the air went out of HP&#8217;s creative consumer balloon.</li>
<li>China and emerging markets: no where near as nimble or familiar as Lenovo and Acer.</li>
</ol>
<div>What would I advise the next CEO?</div>
<div>
<ol>
<li>Revive R&amp;D &#8211; the game is about smarts and vision and innovation, not balance sheets. Hurd made the Street happy slashing costs. Any brown-suited execution drone from finance and ops can cut costs. People who invent the future are in tight supply and rather be hanging their hats at Google, Facebook, Apple and Amazon.</li>
<li>Get a better board. It sounds like a shit fight in the monkey cage at the zoo inside of HPs board. The CEO needs to stack the deck with allies and advisors, not glory seekers who pull down each other&#8217;s pants.</li>
<li>Become the builder and integrator for customers &#8212; not a supplier of boxes and cables. It&#8217;s a cliche to say services are the future. IBM under Gerstner retreated to services and implementation, divesting themselves of the PC business and other commodity hardware plays like printers. But the demand for a big bad ass builder with a vision, who can quickly and elegantly bring a non-tech global customer into this very weird, very tipping-point-world of clouds and tablets and HTML5 and content anywhere driven by NetGen Millenials is huge. The kernel is there with EDS, but not the panache and glory.</li>
</ol>
<p>HP needs a larger-than-life personality leading it, someone extroverted and blunt but who is jazzed about the future and loves chaos and the thrill of the new. Things are serious, so a serious shakeup and re-think is called for to get re-hinged. Think Gerstner making the Elephant dance at IBM. Applying a balance sheet mechanic is a mistake. The next leader needs some technology credentials as well as operational ones. If Apotheker&#8217;s replacement is a grey-faced MBA in his or her 50s then the company is going to molder and lose even more relevancy. If the next CEO is too young they could easily be overwhelmed by the enormity of the organization. I don&#8217;t envy the people running this search &#8212; HP is a seriously dented can and apparently, according to the <a href="http://www.nytimes.com/2011/09/22/business/voting-to-hire-a-chief-without-meeting-him.html">excellent piece</a> by James Stewart in this morning&#8217;s New York Times &#8212; had a hard time getting candidates to take a look after Hurd&#8217;s ignoble departure. I literally can&#8217;t think of a single name that would get the job done.</div>
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		<title>Insanity sailing</title>
		<link>http://www.churbuck.com/wordpress/2011/08/insanity-sailing/</link>
		<comments>http://www.churbuck.com/wordpress/2011/08/insanity-sailing/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 15:20:36 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[seamanship]]></category>
		<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4516</guid>
		<description><![CDATA[A buddy at a cocktail party told me he wanted to buy an &#8220;International Moth&#8221; but thought he wasn&#8217;t up to the physical challenge. &#8220;What&#8217;s a Moth?&#8221; asked I? I fired up the smartphone and searched this out on YouTube. Now I want one. We got on the subject of weird hydrofoils because another friend [...]]]></description>
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<p>A buddy at a cocktail party told me he wanted to buy an &#8220;International Moth&#8221; but thought he wasn&#8217;t up to the physical challenge. &#8220;What&#8217;s a Moth?&#8221; asked I? I fired up the smartphone and searched this out on YouTube. Now I want one.</p>
<p><a href="http://www.churbuck.com/wordpress/2011/08/insanity-sailing/"><em>Click here to view the embedded video.</em></a></p>
<p>We got on the subject of weird hydrofoils because another friend raffled off a ride on his Rave Windrider. This I need to try.</p>
<p><a href="http://www.churbuck.com/wordpress/2011/08/insanity-sailing/"><em>Click here to view the embedded video.</em></a></p>
<p>Leave it to the French to build the fastest sailboat in the world, the <em>Hydroptere</em></p>
<p><a href="http://www.churbuck.com/wordpress/2011/08/insanity-sailing/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Further death to Powerpoint</title>
		<link>http://www.churbuck.com/wordpress/2011/07/further-death-to-powerpoint/</link>
		<comments>http://www.churbuck.com/wordpress/2011/07/further-death-to-powerpoint/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 17:40:09 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4466</guid>
		<description><![CDATA[The single nicest thing about moving on from Lenovo is a life free from Powerpoint.  The company, like most modern organizations, ran on Powerpoint. The CEO even had a style guide that limited presentations presented to him to 15 pages with no line breaks. As a writer I like my words in sentences, not bullets. [...]]]></description>
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<p>The single nicest thing about moving on from Lenovo is a life free from Powerpoint.  The company, like most modern organizations, ran on Powerpoint. The CEO even had a style guide that limited presentations presented to him to 15 pages with no line breaks. As a writer I like my words in sentences, not bullets. I like to look the audience in the eye and tell them a story, not read them &#8230; bullets. Powerpoint simply sucks.</p>
<p><a href="http://estebanglas.com/">Esteban Panzeri</a> alerts me to the existence of a<a href="http://www.anti-powerpoint-party.com/en"> political party</a> in Switzerland dedicated to banning the evil presentation software that is destroying humanity&#8217;s ability to string together words in a coherent string, with a beginning, middle and end. Sign me up.</p>
<p>Here is my current favorite presentation:</p>
<p><a href="http://www.churbuck.com/wordpress/2011/07/further-death-to-powerpoint/"><em>Click here to view the embedded video.</em></a></p>
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		<slash:comments>3</slash:comments>
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		<title>Men with Swords</title>
		<link>http://www.churbuck.com/wordpress/2011/05/men-with-swords/</link>
		<comments>http://www.churbuck.com/wordpress/2011/05/men-with-swords/#comments</comments>
		<pubDate>Mon, 09 May 2011 14:34:21 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4381</guid>
		<description><![CDATA[Son spent his April school break with his grandparents in San Francisco. A trip to Chinatown and a hit on his savings account yielded a five-foot genuine Chinese stainless steel replica of Aragon&#8217;s sword, Anduril. Lord of the Rings geeks will know that Anduril came about when &#8220;&#8230;Elven-smiths reforged the shards of Narsil into a [...]]]></description>
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<p>Son spent his April school break with his grandparents in San Francisco. A trip to Chinatown and a hit on his savings account yielded a five-foot genuine Chinese stainless steel replica of Aragon&#8217;s sword, Anduril. <em>Lord of the Rings</em> geeks will know that Anduril came about when &#8220;&#8230;Elven-smiths reforged the shards of Narsil into a sword, setting into the design of the blade seven stars (for Elendil) and a crescent moon (for Isildur), as well as many runes. This sword Aragorn took up and renamed <a title="Andúril" href="http://en.wikipedia.org/wiki/And%C3%BAril">Andúril</a> (meaning “flame of the west” in the Sindarin language), and it was said to have shone with the light of the Sun and the Moon.&#8221;</p>
<p>Junior decided his new instrument of mayhem needed an edge to repel pain-killer addicted home invaders. So out came the electric KitchenAid knife sharpener and the result was a sound to curdle your fillings.</p>
<p><a href="http://www.churbuck.com/wordpress/2011/05/men-with-swords/"><em>Click here to view the embedded video.</em></a></p>
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		<slash:comments>5</slash:comments>
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		<title>For my cycling friends</title>
		<link>http://www.churbuck.com/wordpress/2011/04/for-my-cycling-friends/</link>
		<comments>http://www.churbuck.com/wordpress/2011/04/for-my-cycling-friends/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 12:21:26 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4342</guid>
		<description><![CDATA[Found on the Beastieboys.com this morning. I recommend viewing this full-screen, sitting up close. Look for the dog.]]></description>
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<p>Found on the Beastieboys.com this morning. I recommend viewing this full-screen, sitting up close. Look for the dog.</p>
<p><a href="http://www.churbuck.com/wordpress/2011/04/for-my-cycling-friends/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Groupon? Riddle me this &#8230;.</title>
		<link>http://www.churbuck.com/wordpress/2010/12/groupon-riddle-me-this/</link>
		<comments>http://www.churbuck.com/wordpress/2010/12/groupon-riddle-me-this/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 13:36:42 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4138</guid>
		<description><![CDATA[Sorry, but $6 Billion for a service that sends a daily email containing a coupon to a local restaurant or nail salon?  Has Google lost its mind? Is its $33 billion in cash burning that big a stupid-hole in its pockets that it feels compelled to pull the 2010 equivalent of Time Warner  buying AOL? [...]]]></description>
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<p>Sorry, but <strong>$6 Billion</strong> for a service that sends a daily email containing a coupon to a local restaurant or nail salon?  Has Google lost its mind? Is its $33 billion in cash burning that big a stupid-hole in its pockets that it feels compelled to pull the 2010 equivalent of Time Warner  buying AOL? This may be the deal that signifies the shark jumping of the social networking craze. Especially given that Groupon shows absolutely no social tendencies that I can determine other than a call to action to share the spam with a friend.</p>
<p>I signed up for Groupon &#8212; the Chicago local online social coupon whatever service &#8212; last month, and every morning get an utterly useless email containing a spammy offer to get a plate of cheap BBQ or a pedicure for half-off the list price somewhere in Greater Boston. Sorry, call me dense, but I just don&#8217;t get the secret sauce that makes this deal worth $6 billion.</p>
<p style="text-align: center;"><a href="http://www.churbuck.com/wordpress/wp-content/uploads/2010/12/howitworks.jpg"><img class="aligncenter size-full wp-image-4139" title="howitworks" src="http://www.churbuck.com/wordpress/wp-content/uploads/2010/12/howitworks.jpg" alt="" width="603" height="104" /></a></p>
<p>In other words: Sign up to receive a daily deal. Receive the deal. Maybe share the deal. Then redeem the deal.  What am I missing here? The NYT goes for the jugular when it<a href="http://dealbook.nytimes.com/2010/11/30/googles-gambit-for-groupon-raises-concerns/"> questions the payoff</a> for the merchants.</p>
<p style="padding-left: 60px;">&#8220;<a href="http://boss.blogs.nytimes.com/2010/11/23/doing-the-math-on-a-groupon-deal/">Not all small businesses are sold</a> on the golden promise of Groupon. Ina Pinkney, the chef and owner of a cafe called Ina’s, in Chicago, said she was curious about Groupon when she first heard about it a couple of years ago. She ultimately decided against using it.</p>
<p style="padding-left: 60px;">“We did the math up front when they first started coming around to us and I said, ‘No, it really doesn’t make much sense,’ ” she said. “If we were to offer a $25 coupon for $50 worth of food, it doesn’t work.”</p>
<p style="padding-left: 60px;">Groupon’s cut is half the dollar amount of the coupon, so the average amount of money Ina’s would collect for each Groupon customer was around $12.50, she said.</p>
<p style="padding-left: 60px;">“I would never produce that much food for such a small amount,” she said.&#8221;</p>
<p>As this deal is questioned by analysts and investors, the most plausible explanation appears to be the most insane: Google bought Groupon to keep Facebook from buying it.</p>
<p>This could go down as one of the dumbest deals since Yahoo paid a billion for Mark Cuban&#8217;s Broadcast.com.</p>
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		<title>Blub blub</title>
		<link>http://www.churbuck.com/wordpress/2010/11/blub-blub/</link>
		<comments>http://www.churbuck.com/wordpress/2010/11/blub-blub/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 15:10:07 +0000</pubDate>
		<dc:creator>David Churbuck</dc:creator>
				<category><![CDATA[WTF?]]></category>

		<guid isPermaLink="false">http://www.churbuck.com/wordpress/?p=4109</guid>
		<description><![CDATA[The sinking boat that isn&#8217;t sinking. From Gizmodo.]]></description>
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<p><a href="http://www.churbuck.com/wordpress/2010/11/blub-blub/"><em>Click here to view the embedded video.</em></a></p>
<p>The sinking boat that isn&#8217;t sinking. <a href="http://gizmodo.com/5678388/this-ship-isnt-sinking">From Gizmodo.</a></p>
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